Monday, September 22, 2014

Personal stories add warmth to new Ascencia Report

Ascencia client Blanca Zavala and two of her children, J'Len and Kevin.
Photo by Vic Pallos

is a homeless services agency in the greater Glendale, California area. For our readers outside Los Angeles, Glendale is a suburb of 200,000 residents located 15 minutes north of downtown.

Ascencia's Executive Director Natalie Profant Komuro asked our firm to design the new two-year Community Report. She wanted a clean, stylish, modern feel, similar to our work for other clients. The book will be integral in attracting donors and for spreading the word about Ascencia's vital services. 

Our creative team spent many hours at Ascencia for photo shoots, story research and interviews. We became acquainted with dozens of wonderful people — staff, volunteer guest chefs, and current and former residents. 

Everyone has a story
In addition to creative direction and design, our firm also provided copywriting, editing and photography services for this project.

We interviewed two former Ascencia shelter residents for stories which appear in the book — Lanny Allen, an Air Force veteran who lost his home during the economic downturn, and Blanca Zavala, mom of three, who endured years of domestic violence.

Both Lanny and Blanca now have comfortable, stable home situations, provided with the help of Ascencia. The report also features stories about initiatives and services for families, children, seniors and veterans, as well as Board and donor pages, guest chef and volunteer stories, and financial statements.

It was our privilege to design this important project for Ascencia.


"Emilie, thank you so much for your help throughout the entire process….you were gracious and patient through it all. I know Natalie is super grateful for you and Vic so please let me add my sincere gratitude to hers."

Sarah Joung
Development Director

For a copy of Ascencia's 2011-13 Community Report, please contact Emilie at We help companies and organizations with successful design, marketing and advertising campaigns, in print and online. Ask Emilie for a free project consultation.

Ascencia's Report cover and several page spreads are shown below. Take a look!

Good design is good business.

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