Thursday, November 1, 2012

Blueprints and Business Strategies

Strategybiz Consulting Corporate Identity

Managing Principal Rhonda Frith-Lyons asked us to create the identity for her new company which helps businesses with growth strategies, strategic planning and turnaround.

Besides holding two Master's degrees, Rhonda was a successful architect on the East Coast during the 1980s and '90s. Her professional background gave us the idea to incorporate architectural imagery into the Strategybiz identity. We also helped streamline the company tagline: "Architect of Business Success." 

A steel blue, charcoal grey and black color scheme communicates an artistic, yet solidly corporate look. Typefaces are classic: Rotis (sans serif) and Adobe Garamond (serif). One of our strengths is the ability to use typography well, a skill we've practiced for 20 years.

I D E N T I T Y   H A S   A N   A R R A Y   O F   U S E S

The Strategybiz Consulting identity will be used on business cards, note cards and other corporate collateral, plus a new website and other online marketing materials.

Emilie is always excited to help a new business with an original brand. A professionally-designed identity is important for any company's launch, and is a smart investment.

Contact us today for an updated identity for your company — it's what we do!

Good design is good business.