Saturday, July 30, 2016

New graphics for L.A. tennis store + demo day!

Graphics screenprinting: Arcadia Sign Company
Awnings: Pasadena Awning Co.
Art direction & design: Emilie Pallos Graphic Design

New Exterior Graphics and Color Scheme

Cascading tennis balls lure shoppers into L.A.'s largest tennis store!

The Racket Doctor, Inc., is located 10 minutes north of downtown Los Angeles in Atwater Village, just around the corner from stylish Silver Lake. The store stocks the newest racquets, string, clothing, shoes and equipment — a "candy store" for tennis players, and all other racquet sports, for more than 40 years.

We gave the exterior a hip new look to better match the neighborhood. Forest green and white color scheme — with touches of "tennis ball yellow" — jazz up the storefront on busy Glendale Boulevard.

Stop by for 'while-you-wait' stringing, and browse the vast inventory of gear and clothes for men, women and kids — Wilson, Nike, Adidas, Head, Babolat, Yonex, Fila, Prince — the list goes on and on. Helpful, tennis-playing staff offer superior service.

Store re-branding kicked off an advertising campaign which began with a new website in 2015: Our creative team also designs the print and online campaign for Demo Day, a popular event co-sponsored by The Racket Doctor, Inc., and RZ Tennis ( Event poster is shown below.

EPGD offers personal service and professional design to clients in a range of industries. Projects include corporate identity and brand strategy, websites, e-news and print communications. 

Get in touch with Emilie at (818) 242-9055 or send an e-mail to to discuss your creative project. Visit our website to see recent work:

Good design is good business!