Friday, July 9, 2021

Tennis, anyone? Classic design for L.A. tennis retail store

Summer 2021 — Ad campaign design and branded items for The Racket Doctor, L.A.’s tennis specialty store

London Calling 

Wimbledon 2021-themed ad campaign sent via e-mail marketing to 8,600 names had an impressive 22.5% open rate this week, one of our highest scores for this list! The store maintains an engaged database of athletes passionate about tennis, and is a popular destination for players in Southern California and beyond.

We also posted the London Calling campaign artwork via Instagram and The Racket Doctor website (which our studio also designed and maintains). Wimbledon was cancelled in 2020 for the first time since WWII, so the 2021 Championships are making an even bigger splash this year. 

Advertising design and Big Ben photo: Emilie Pallos


Staff badges & custom lanyards

Racquet Doctor team members are now wearing new custom credential-style badges and lanyards our studio designed. This makes it easy for customers to spot the RD team on the sales floor.

The lanyards are available in store for customer purchase. Dress up your keyring with this stylish tennis-themed fabric lanyard!

We also designed a custom “RD” monogram stencil for the store’s demo racquet program. "RD" is painted on the strings using this Mylar template, so racquets will find their way back to the store and also add name recognition out on the courts.

Badge, lanyard and stencil design: Emilie Pallos

Printing: Minuteman Press, Glendale, CA

The Racket Doctor

3214 Glendale Blvd.

Los Angeles, CA 90039

Phone (323) 663-6601

Store hours

Wed.- Sat. 10 am - 6 pm

Sun. 10 am - 5 pm



Emilie Pallos Graphic Design creates print and digital media: marketing communications, identity/branding and websites (custom, WordPress, e-commerce), among other creative projects.

Send us an e-mail to set up an in-person or Zoom meeting, or call (818) 242-9055. Our studio is located in Glendale, 10 miles north of downtown Los Angeles. Initial consultations are free.

• web design and development
• print graphic design
• corporate identity, branding & brand strategy
• photography

• copywriting & editing

Good design is good business