Friday, July 9, 2021

Tennis, anyone? Classic design for L.A. tennis retail store

Summer 2021 — Ad campaign design and branded items for The Racket Doctor, L.A.’s tennis specialty store

London Calling 

Wimbledon 2021-themed ad campaign sent via e-mail marketing to 8,600 names had an impressive 22.5% open rate this week, one of our highest scores for this list! The store maintains an engaged database of athletes passionate about tennis, and is a popular destination for players in Southern California and beyond.


We also posted the London Calling campaign artwork via Instagram and The Racket Doctor website (which our studio also designed and maintains). Wimbledon was cancelled in 2020 for the first time since WWII, so the 2021 Championships are making an even bigger splash this year. 


Advertising design and Big Ben photo: Emilie Pallos




BRANDED ITEMS

Staff badges & custom lanyards

Racquet Doctor team members are now wearing new custom credential-style badges and lanyards our studio designed. This makes it easy for customers to spot the RD team on the sales floor.


The lanyards are available in store for customer purchase. Dress up your keyring with this stylish tennis-themed fabric lanyard!


We also designed a custom “RD” monogram stencil for the store’s demo racquet program. "RD" is painted on the strings using this Mylar template, so racquets will find their way back to the store and also add name recognition out on the courts.


Badge, lanyard and stencil design: Emilie Pallos

Printing: Minuteman Press, Glendale, CA


The Racket Doctor

3214 Glendale Blvd.

Los Angeles, CA 90039

Phone (323) 663-6601

www.racketdoctor.com


Store hours

Wed.- Sat. 10 am - 6 pm

Sun. 10 am - 5 pm



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ABOUT OUR DESIGN STUDIO

Emilie Pallos Graphic Design creates print and digital media: marketing communications, identity/branding and websites (custom, WordPress, e-commerce), among other creative projects.


Send us an e-mail to set up an in-person or Zoom meeting, or call (818) 242-9055. Our studio is located in Glendale, 10 miles north of downtown Los Angeles. Initial consultations are free.


• web design and development
• print graphic design
• corporate identity, branding & brand strategy
• photography

• copywriting & editing


Good design is good business


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Friday, June 18, 2021

Designing for a "Madman"

Sunshine. Sand. And murder.  

A promising minor league baseball player is bludgeoned to death on a pristine Florida beach. One person witnessed the attack, but was stunned into silence. Only a majestic great blue heron knows the truth...

We love a good mystery. So when author Floyd Jay Winters asked us to design a "slightly scary" cover for the audiobook version his “The Coquina Madman and the Sands of Time," we were excited!

We cued up the 45-minute story narrated by our friend, actor KC Dalbey, and began to design. First we selected an abstract and shadowy sand image, then added typography, deciding on a blood-red, rough-hewn look. Strong color and minimal design is key, especially for viewing on mobile devices. Floyd approved the design, then submitted to the publisher. Now it's time to sell some copies.


BUY THE BOOK via Audible.com

Download "The Coquina Madman and The Sands of Time" HERE.


Art direction & design: Emilie Pallos

 

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ABOUT OUR STUDIO

Emilie Pallos Graphic Design creates print and digital media: marketing communications, identity/branding and websites (custom, WordPress, e-commerce).


Send Emilie an e-mail to set up an in-person or Zoom meeting, or call (818) 242-9055. Our studio is located in Los Angeles. Initial consultations are free.


- website design and development

- print graphic design & publication design

- corporate identity, branding & brand strategy

- location photography & post-production

- copywriting & editing


Good design is good business


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Wednesday, November 25, 2020

“The Most Wonderful Time of the Year” — a virtual holiday concert


Happy holidays! We hope everyone is staying safe and keeping well.

NEW WORK

Zoom Zoom — The Guild's holiday party goes virtual! The philanthropic group affiliated with Adventist Health Glendale Foundation could not meet in person for its holiday party due to Covid-19 restrictions. But the ladies of the Guild did not miss a beat — they held their festive 2020 event for members online, via Zoom. 

 

Our team planned, produced and directed this 16 minute concert in less than one week. We also designed the film titles (above). Thanks to Jim Knell, Unleaded Pictures, for videography, and to Irene Bourdon, AHGL Foundation President. And special kudos to professional musicians Kevin Dalbey, a baritone in the Los Angeles Master Chorale, and Cody Gillette, pianist and arranger, for their fun and uplifting performance.


WATCH CONCERT anytime HERE


Music: It’s the Most Wonderful Time of the Year • The Christmas Song • Holiday medley for piano • O Holy Night • Go, Tell It on the Mountain • We Wish You a Merry Christmas


GET IN TOUCH

Let’s talk about your creative project. Contact Creative Director Emilie Pallos for a free initial consultation. Send an e-mail to studio@emiliepallosdesign.com or call or text us at (818) 281-5820. Our studio is based in Los Angeles and we work with clients anywhere (thanks to Zoom)!


WHAT WE DO

Web design + professional local development / art direction / corporate communications  + print design / branding + identity / environmental graphics / photography / copywriting / illustration


Good design is good business





Monday, April 13, 2020

Creative work during COVID-19

Hi, Everyone!

We hope you, your families and work teams are staying healthy. The EPGD creative team continues to work full-time on client projects at our home studios in Los Angeles — remotely. Small business is vital to our economy, and we are extremely grateful for your patronage during the COVID-19 crisis and beyond. Thank you!

SUPERBLOOM
California poppies at our studio



TWO RECENT CLIENT PROJECTS
In the past two weeks, we designed, developed and launched the new Adventist Health Glendale Foundation website. The password-protected site is aimed at donors, patrons and friends. Site contains the latest hospital info and news, vital during COVID-19, compelling patient stories, a section for The Guild, Zoom session links and a digital version of the Spring 2020 Difference magazine. New content will be added weekly. Check it out!






Our client The Racket Doctor, L.A.’s largest tennis store, now fills online orders through its website. Tennis players contact store for curbside service and racket stringing, quickly and easily through the new online form. You can also place orders for store merchandise — balls, rackets, shoes and clothing. Stringers have been working steadily since we launched this service two weeks ago.



MEDIA SERVICES
Our team is now advising on media services/video for clients, including adding YouTube live streams and video functionality to websites.

Because we work in professional media, our studio has access to printing companies and others vendors to complete client projects, even during COVID-19 restrictions. We continue to offer web design and development, print design, photography/photo post-production and copywriting. And we have been busy!

Please let us know how we can help your business or company, now and in the months ahead.

Take care, and be safe.  :-)

Best wishes,

Emilie, Vic and Tom

Contact us here:
Via email 
Call the studio (818) 242-9055

Tuesday, March 10, 2020

In Memory of Peep, Designer Bird



This post is in memory of our sweet little Peep, finch and designer bird, who arrived on Easter Sunday 2011. She kept us company in the studio for nearly 9 years and "directed" many graphic and web design projects. 

Peep loved to sing along to Alison Balsom's trumpet music, and was especially fond of countertenors and Handel operas. Her favorite piece was Eric Satie's Gymnopédie No. 3:

Thank you, Peep. We will always remember you and smile. :-)
April 10, 2011 – Feb. 14, 2020





Tuesday, December 31, 2019

England 2019 — In Photos

Hi! Welcome to this photo gallery featuring our October 2019 visit to England.
Please click any photo below for a slide show of all images (larger screens only).

History, art, architecture, music and nature inspire our graphic design and creative work for clients. Please contact Emilie to talk about your project. Initial consultations are free.

Studio phone: (818) 242-9055

Custom website design & local development
Corporate identity / brand strategy
Print communications 

Good design is good business


Chestnut tree, Greenwich Park, London
Abbotsbury, England
Dorchester High Street, Dorchester, England
Abbotsbury, England, a village in Dorset
Royal Botanic Gardens, Kew — Richmond, England
Autumn colors at Kew
Kew's trees are monumental and impressive. Autumn brilliance.
View from the Palm House, Kew
Dale Chihuly glass sculpture at Kew
We love tennis! Centre Court, Wimbledon, SW19
How to you get to the All England Club? Church Road!

Flower stall, Covent Garden. Searching for Eliza Doolittle...
Poster gallery, Royal Opera House, Covent Garden. Brilliant examples of graphic design through the years.
Urban metropolis to rustic idyll. Elegant menswear store windows, Covent Garden
Renoir's The Skiff, one of many Impressionist masterpieces at the National Gallery, London


Centenary Bauhaus exhibition (1919-2019). Grete Marks' Tea Service (1930), Tate Britain, London



Centenary Bauhaus exhibition (1919-2019). Walter Gropius book (1935), Tate Britain



David Hockney, Man in Shower in Beverly Hills (1964), Tate Britain, London


Modernism in Britain (1933-66). Royal Institute of British Architects (RIBA), London
Laszlo Moholy-Nagy in Britain, Royal Institute of British Architects (RIBA), London
Perfect typography. Past Presidents, Royal Institute of British Architects (RIBA), London
The Nereid Monument, The British Museum, London


Friday, May 10, 2019

Print: A Must for Reaching Top Donors



Tactile & Effective: Print

Clients often ask “What if we put our publications / marketing materials / brochures / ads online and stopped doing print altogether?” 

Good question. Not always the best solution for every project. Yes, this could work if you are a restaurant targeting millennials in a trendy neighborhood. Instagram is king! No, if you are looking to attract well-heeled baby boomers and older patrons.

In our experience, the best return on investment is a campaign containing both digital and print components, designed together. Both means are effective in reaching target markets, even on limited budgets and timeframes.

Client: Adventist Health Glendale Foundation
For the past two years, our studio has designed and produced "The Difference," the printed donor magazine for Adventist Health Glendale Foundation, a top local hospital in the L.A. area. Donors receive this beautiful printed publication via US Mail which is also posted online in PDF format. Printing: Chromatic Lithographers, Glendale.

To attract and retain high-end donors, quality print is a must, and is expected. The publication has been successful in securing substantial donations, even in a saturated L.A. market. Cover and two spreads from the Spring/Summer 2019 issue are shown here. 

See the magazine for yourself. Send us a note and request a printed copy!

"The Difference" Spring/Summer 2019: The Guild


"The Difference" Spring/Summer 2019: Golf Classic


About Emilie Pallos Graphic Design
Our team has been designing successful marketing and design projects for clients since 1997. Creative Director Emilie Pallos is well-versed in all aspects of guiding complex projects from start to finish. Print design, corporate identity, web design, brand strategy. Local professional coding for all digital projects.

Phone the studio at (818) 242-9055 or send us an email outlining your project. Initial consultations are free.

View our portfolio of client projects here.

Good design is good business.

Thursday, May 9, 2019

Digital & Print. Working Together.

The Racket Doctor: Poster Design — Easter Sale



Digital & Print: The Racket Doctor

Clients often ask “What if we just put everything online and stopped doing print?” 

Good question. Not always the best solution for every client and project. In our experience, the best return on investment is a campaign containing both digital and print components, designed together. Both ways are effective in reaching target markets, even on limited budgets and timeframes. Short-run printing is affordable, and high quality. Perfect for posters.

Client: The Racket Doctor — tennis retail store
For The Racket Doctor, L.A.’s largest tennis retail store, our studio designs a mix of print and digital ad campaigns throughout the year: Wimbledon- and U.S. Open-themed ads, plus holiday and anniversary campaigns.

Posters in store windows advertise sales or specials. These bright and fun graphics attract pedestrians on the busy stretch of in the heart of Atwater Village near Silver Lake.

Racket Doctor e-blasts go out to 8,000+ customers, and matching square ads pepper tennis players’ Instagram feeds. The ads, e-blasts and posters are designed together for a cohesive look.

Scroll down to see a few of the recent tennis campaign graphics. All contributed to successful ad campaigns and garnered high open rates and revenues in-store. Love-love!

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About Emilie Pallos Graphic Design:
Our studio just north of downtown Los Angeles has been designing successful projects for clients since 1997. Contact Emilie for design and marketing services, in print and online. Print design, corporate identity, web design, brand strategy. Local professional coding for all digital projects. We are known for our classic style, but with a modern twist.

Phone (818) 242-9055 or send us an email about your project. Initial consultations are free.

View our portfolio of client projects here.

Good design is good business.


The Racket Doctor: Instagram Ad — Easter Sale

The Racket Doctor: E-blast Design — Easter Sale


The Racket Doctor: Instagram Ad — Anniversary Sale


The Racket Doctor: E-blast Design — Holiday Sale



Thursday, May 2, 2019

Modeling



As an art director, I am usually behind the camera overseeing photo shoots. But I have always enjoyed fashion and other creative pursuits.

Photographer Richard Williams captured my personality and style brilliantly in a new series of portraits (three are shown here, along with my comp card). Thank you, Richard!

I am a freelance model available for commercial work in Los Angeles. Let's talk!

Measurements:
Height: 5' 2"  Weight 106 lbs.  Eyes Green  Athletic physique
Bust 34A  Waist 25.5"  Hip 34"
Size 0 / 2P  Shoe 6.5M

Contact:
Emilie Pallos
(818) 281-5820 (voice/text)

Photo credit:
Richard Williams Photography Studio
Glendale, CA
Phone (818) 956-5712









#modeling  #losangeles  #modelinglosangeles