Tennis, anyone? Classic design for L.A. tennis retail store

Summer 2021 — Ad campaign design and branded items for The Racket Doctor, L.A.’s tennis specialty store

London Calling 

Wimbledon 2021-themed ad campaign sent via e-mail marketing to 8,600 names had an impressive 22.5% open rate this week, one of our highest scores for this list! The store maintains an engaged database of athletes passionate about tennis, and is a popular destination for players in Southern California and beyond.

We also posted the London Calling campaign artwork via Instagram and The Racket Doctor website (which our studio also designed and maintains). Wimbledon was cancelled in 2020 for the first time since WWII, so the 2021 Championships are making an even bigger splash this year. 

Advertising design and Big Ben photo: Emilie Pallos

BRANDED ITEMS

Staff badges & custom lanyards

Racquet Doctor team members are now wearing new custom credential-style badges and lanyards our studio designed. This makes it easy for customers to spot the RD team on the sales floor.

The lanyards are available in store for customer purchase. Dress up your keyring with this stylish tennis-themed fabric lanyard!

We also designed a custom “RD” monogram stencil for the store’s demo racquet program. "RD" is painted on the strings using this Mylar template, so racquets will find their way back to the store and also add name recognition out on the courts.

Badge, lanyard and stencil design: Emilie Pallos

Printing: Minuteman Press, Glendale, CA

The Racket Doctor

3214 Glendale Blvd.

Los Angeles, CA 90039

Phone (323) 663-6601

www.racketdoctor.com

Store hours

Wed.- Sat. 10 am - 6 pm

Sun. 10 am - 5 pm

............

ABOUT OUR DESIGN STUDIO

Emilie Pallos Graphic Design creates print and digital media: marketing communications, identity/branding and websites (custom, WordPress, e-commerce), among other creative projects.

Send us an e-mail to set up an in-person or Zoom meeting, or call (818) 242-9055. Our studio is located in Glendale, 10 miles north of downtown Los Angeles. Initial consultations are free.

• web design and development
• print graphic design
• corporate identity, branding & brand strategy
• photography

• copywriting & editing

Good design is good business

.............

Designing for a "Madman"

Sunshine. Sand. And murder.  

A promising minor league baseball player is bludgeoned to death on a pristine Florida beach. One person witnessed the attack, but was stunned into silence. Only a majestic great blue heron knows the truth...

We love a good mystery. So when author Floyd Jay Winters asked us to design a "slightly scary" cover for the audiobook version his “The Coquina Madman and the Sands of Time," we were excited!

We cued up the 45-minute story narrated by our friend, actor KC Dalbey, and began to design. First we selected an abstract and shadowy sand image, then added typography, deciding on a blood-red, rough-hewn look. Strong color and minimal design is key, especially for viewing on mobile devices. Floyd approved the design, then submitted to the publisher. Now it's time to sell some copies.

BUY THE BOOK via Audible.com

Download "The Coquina Madman and The Sands of Time" HERE.

Art direction & design: Emilie Pallos

 

.............

ABOUT OUR STUDIO

Emilie Pallos Graphic Design creates print and digital media: marketing communications, identity/branding and websites (custom, WordPress, e-commerce).

Send Emilie an e-mail to set up an in-person or Zoom meeting, or call (818) 242-9055. Our studio is located in Los Angeles. Initial consultations are free.

- website design and development

- print graphic design & publication design

- corporate identity, branding & brand strategy

- location photography & post-production

- copywriting & editing

Good design is good business

.............

“The Most Wonderful Time of the Year” — a virtual holiday concert

Happy holidays! We hope everyone is staying safe and keeping well.

NEW WORK

Zoom Zoom — The Guild's holiday party goes virtual! The philanthropic group affiliated with Adventist Health Glendale Foundation could not meet in person for its holiday party due to Covid-19 restrictions. But the ladies of the Guild did not miss a beat — they held their festive 2020 event for members online, via Zoom. 

 

Our team planned, produced and directed this 16 minute concert in less than one week. We also designed the film titles (above). Thanks to Jim Knell, Unleaded Pictures, for videography, and to Irene Bourdon, AHGL Foundation President. And special kudos to professional musicians Kevin Dalbey, a baritone in the Los Angeles Master Chorale, and Cody Gillette, pianist and arranger, for their fun and uplifting performance.

WATCH CONCERT anytime HERE

Music: It’s the Most Wonderful Time of the Year • The Christmas Song • Holiday medley for piano • O Holy Night • Go, Tell It on the Mountain • We Wish You a Merry Christmas

GET IN TOUCH

Let’s talk about your creative project. Contact Creative Director Emilie Pallos for a free initial consultation. Send an e-mail to studio@emiliepallosdesign.com or call or text us at (818) 281-5820. Our studio is based in Los Angeles and we work with clients anywhere (thanks to Zoom)!

WHAT WE DO

Web design + professional local development / art direction / corporate communications  + print design / branding + identity / environmental graphics / photography / copywriting / illustration

Good design is good business