Friday, June 18, 2021

Designing for a "Madman"

Sunshine. Sand. And murder.  

A promising minor league baseball player is bludgeoned to death on a pristine Florida beach. One person witnessed the attack, but was stunned into silence. Only a majestic great blue heron knows the truth...

We love a good mystery. So when author Floyd Jay Winters asked us to design a "slightly scary" cover for the audiobook version his “The Coquina Madman and the Sands of Time," we were excited!

We cued up the 45-minute story narrated by our friend, actor KC Dalbey, and began to design. First we selected an abstract and shadowy sand image, then added typography, deciding on a blood-red, rough-hewn look. Strong color and minimal design is key, especially for viewing on mobile devices. Floyd approved the design, then submitted to the publisher. Now it's time to sell some copies.


Download "The Coquina Madman and The Sands of Time" HERE.

Art direction & design: Emilie Pallos




Emilie Pallos Graphic Design creates print and digital media: marketing communications, identity/branding and websites (custom, WordPress, e-commerce).

Send Emilie an e-mail to set up an in-person or Zoom meeting, or call (818) 242-9055. Our studio is located in Los Angeles. Initial consultations are free.

- website design and development

- print graphic design & publication design

- corporate identity, branding & brand strategy

- location photography & post-production

- copywriting & editing

Good design is good business


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