Friday, May 10, 2019

Print: A Must for Reaching Top Donors

Tactile & Effective: Print

Clients often ask “What if we put our publications / marketing materials / brochures / ads online and stopped doing print altogether?” 

Good question. Not always the best solution for every project. Yes, this could work if you are a restaurant targeting millennials in a trendy neighborhood. Instagram is king! No, if you are looking to attract well-heeled baby boomers and older patrons.

In our experience, the best return on investment is a campaign containing both digital and print components, designed together. Both means are effective in reaching target markets, even on limited budgets and timeframes.

Client: Adventist Health Glendale Foundation
For the past two years, our studio has designed and produced "The Difference," the printed donor magazine for Adventist Health Glendale Foundation, a top local hospital in the L.A. area. Donors receive this beautiful printed publication via US Mail which is also posted online in PDF format. Printing: Chromatic Lithographers, Glendale.

To attract and retain high-end donors, quality print is a must, and is expected. The publication has been successful in securing substantial donations, even in a saturated L.A. market. Cover and two spreads from the Spring/Summer 2019 issue are shown here. 

See the magazine for yourself. Send us a note and request a printed copy!

"The Difference" Spring/Summer 2019: The Guild

"The Difference" Spring/Summer 2019: Golf Classic

About Emilie Pallos Graphic Design
Our team has been designing successful marketing and design projects for clients since 1997. Creative Director Emilie Pallos is well-versed in all aspects of guiding complex projects from start to finish. Print design, corporate identity, web design, brand strategy. Local professional coding for all digital projects.

Phone the studio at (818) 242-9055 or send us an email outlining your project. Initial consultations are free.

View our portfolio of client projects here.

Good design is good business.

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