Friday, November 4, 2016

Event branding for new medical series

GAMC CEO Kevin Roberts (right) with event presenters Marco Quadrelli, PhD, and Adrian Stoica, PhD

Client Irene Bourdon, President of Glendale Adventist Medical Center’s Healthcare Foundation, asked our firm to design a custom brand identity for an exclusive new event for donors. 

She gave us free reign to create a current, yet scientific look for this new medical series. "Work your magic!" she said. We were given an outline for an idea of what the event would include. Scheduled speakers were prominent scientists from NASA-JPL and JPL. This design project was a good challenge.

Our team began research, created many pencil drawings (we always sketch ideas before taking concepts to the computer), designed various type configurations and presented two solid concepts for client’s review.

Irene and her team were captivated by “the logo with the dots.”

Finished art
The mark, and its dot configuration, is inspired by cells, the basic building blocks of life. We paired the “monogram” artwork with beautiful typography, and incorporated the color blue for consistency with client's current branding. Typefaces are a Roman, Monotype Bembo, and a sans serif, Johnston Underground.

The inaugural event took place Nov. 4, 2016, at the historic Athenaeum on the campus of California Institute of Technology in Pasadena, California. 

Our New Frontiers brand was projected on large touch screens which set the tone for this prestigious event. Our studio also designed the event invitation (print project).

Custom event branding and print collateral design
Contact Emilie at We have great design ideas for all projects. Get in touch!

Good design is good business.

Research on cell structure

Invitation back and cover design

Invitation interior spread

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