Thursday, December 18, 2014

The Trumpet Shall Sound

Our office recently began work on a new website and identity for L.A. Philharmonic Principal Trumpet Thomas Hooten. We met Tom after a concert at Walt Disney Concert Hall, where earlier that evening (just as the orchestra began "Daphnis and Chloe"), the hall was rocked by an earthquake. The band played on. Fortunately, the shaking stopped after a few seconds, much to the relief of everyone in attendance!

At the after-party, while talking to Tom and other members of the brass section, Emilie mentioned our design work for clients in a range of professions (including classical music). Her interest in music goes back to childhood — she has attended concerts and operas and has a terrific collection of recordings, especially early music. 

Tom was interested in re-vamping his website so the next step was to outline the project in detail and devise a schedule for this extremely busy artist. We also talked via e-mail and conference calls before the first photo shoot.

Location Photography at Disney Hall 
Tom and the orchestra are lucky to work in an iconic downtown building with a renowned conductor, Music Director Gustavo Dudamel. During the last 10 years, dozens of production companies have used the hall's exterior as a cool, modern backdrop for car commercials — it's now as famous as the Hollywood sign and California beaches.

Emilie took some architectural shots while Tom was in rehearsal, then directed portraits in various locations in and around the hall that afternoon. Luckily, we had a slightly overcast day and then wispy clouds and blue sky — a welcome contrast to the iconic silver building.

The custom website will debut early in 2015 — for now, we've posted "Coming Soon" page (above).

We'll keep you updated when full site goes live!

For help with your company or organization's website, identity or marketing collateral, contact Emilie at (818) 242-9055 or Visit our website at

Good design is good business.

The ubiquitous Disney Hall wedding party!
Do they know who he is?

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