Tuesday, May 7, 2013

It's a Skating Tooth!


One of our newest creative projects is an advertising campaign for a longtime dental practice client — the artwork above is now on view at the Pasadena Ice Skating Center in Pasadena, CA. Clients are Drs. Hillary Kim and Ray Kwok, DMDs, who own one of the best contemporary dental practices in the area. 

Original Art: Joanna

When a photo is just too ordinary, why not consider illustration? 

This fanciful tooth (we call her "Joanna," after the doctors' young daughter) leaps off the page to land her jump perfectly. The artwork captures the structure of a "tooth" in a fun, kid-friendly way. Joanna even sports a jaunty ponytail — just like the real girl!

Our talented artist colleague/friend Sandy McDaniel created the original illustration. Sandy can draw or paint just about anything which appeal to the most discerning clients. Little wonder, with a background working with Walt Disney Imagineering, Mattel and The Getty Center. Emilie handled art direction and typography for the project.

We're looking forward to incorporating the new "skating tooth" character into other promotional products for the practice. T-shirts, stickers and a prime spot on the practice's new website are on tap for Joanna.

Please contact Emilie to talk about YOUR next design and illustration project: studio@emiliepallosdesign.com.

Websites / Marketing Communications / Illustration & Photography / Corporate Identity

Good design is good business.

Pencil sketch of skating tooth — she's cute in black and white!

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