Beverly Hills signage doesn't "shout." Subtlety reigns (for the most part!). Classic Roman lettering, nice sans serifs, cool color schemes and perfectly-kerned script faces are popular. Luxe facades, interesting lighting effects and the relationship between exterior and interior design is all-important for success.
Here are some favorites featuring great design and typography (intersection of Rodeo Drive and Brighton Way):
|Marble-clad Chanel commands center stage. Rodeo Drive's median is decorated in sparkling white lights.|
|Cartier features a feline motif in its store windows and on the building's roof. |
Sweater-clad dogs are everywhere in town, but at Cartier, the Cat is King.
|Snell Roundhand is Cartier's signature typeface. Its perfectly spaced gold script letters |
exude wealth and refinement. A classic choice for a classic store.
|Bulgari store windows offer a mid-century modern architectural motif |
offset with pops of orange color and signature Roman letters.
Jeweler David Yurman has the most elegantly lighted exterior
lettering we've seen in a long time. The effect is stunning.
At our Glendale studio, we design for clients in various industries — from the arts to medical practices. Drop Emilie a line to talk about your projects — websites, corporate identity and signage, and high-quality marketing materials.
Happy Holidays to All!