This photo of the entrance to the Arizona Biltmore Hotel in Phoenix illustrates the importance of nice signage. Great typography indicates style and substance, and even sets the mood. At the Biltmore, beautiful design is everywhere. And can withstand 115º heat (yikes!).
The typeface is Ribbon, a beautiful sans-serif face used for decades on classic buildings. It is a timeless, modern design. Notice the beautiful letterspacing and bronze letters. Gorgeous. We've used it ourselves on client projects.
Look — there's a mockingbird sitting on top of the monument sign. Emilie took this photo, but Peep approves!
A professional designer knows how to use typography really well. At our design firm, classic typography is as important as keeping up with the latest marketing strategies via social networks.
Good design is good business.