Friday, May 10, 2019

Print: A Must for Reaching Top Donors



Tactile & Effective: Print

Clients often ask “What if we put our publications / marketing materials / brochures / ads online and stopped doing print altogether?” 

Good question. Not always the best solution for every project. Yes, this could work if you are a restaurant targeting millennials in a trendy neighborhood. Instagram is king! No, if you are looking to attract well-heeled baby boomers and older patrons.

In our experience, the best return on investment is a campaign containing both digital and print components, designed together. Both means are effective in reaching target markets, even on limited budgets and timeframes.

Client: Adventist Health Glendale Foundation
For the past two years, our studio has designed and produced "The Difference," the printed donor magazine for Adventist Health Glendale Foundation, a top local hospital in the L.A. area. Donors receive this beautiful printed publication via US Mail which is also posted online in PDF format. Printing: Chromatic Lithographers, Glendale.

To attract and retain high-end donors, quality print is a must, and is expected. The publication has been successful in securing substantial donations, even in a saturated L.A. market. Cover and two spreads from the Spring/Summer 2019 issue are shown here. 

See the magazine for yourself. Send us a note and request a printed copy!

"The Difference" Spring/Summer 2019: The Guild


"The Difference" Spring/Summer 2019: Golf Classic


About Emilie Pallos Graphic Design
Our team has been designing successful marketing and design projects for clients since 1997. Creative Director Emilie Pallos is well-versed in all aspects of guiding complex projects from start to finish. Print design, corporate identity, web design, brand strategy. Local professional coding for all digital projects.

Phone the studio at (818) 242-9055 or send us an email outlining your project. Initial consultations are free.

View our portfolio of client projects here.

Good design is good business.

Thursday, May 9, 2019

Digital & Print. Working Together.

The Racket Doctor: Poster Design — Easter Sale



Digital & Print: The Racket Doctor

Clients often ask “What if we just put everything online and stopped doing print?” 

Good question. Not always the best solution for every client and project. In our experience, the best return on investment is a campaign containing both digital and print components, designed together. Both ways are effective in reaching target markets, even on limited budgets and timeframes. Short-run printing is affordable, and high quality. Perfect for posters.

Client: The Racket Doctor — tennis retail store
For The Racket Doctor, L.A.’s largest tennis retail store, our studio designs a mix of print and digital ad campaigns throughout the year: Wimbledon- and U.S. Open-themed ads, plus holiday and anniversary campaigns.

Posters in store windows advertise sales or specials. These bright and fun graphics attract pedestrians on the busy stretch of in the heart of Atwater Village near Silver Lake.

Racket Doctor e-blasts go out to 8,000+ customers, and matching square ads pepper tennis players’ Instagram feeds. The ads, e-blasts and posters are designed together for a cohesive look.

Scroll down to see a few of the recent tennis campaign graphics. All contributed to successful ad campaigns and garnered high open rates and revenues in-store. Love-love!

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About Emilie Pallos Graphic Design:
Our studio just north of downtown Los Angeles has been designing successful projects for clients since 1997. Contact Emilie for design and marketing services, in print and online. Print design, corporate identity, web design, brand strategy. Local professional coding for all digital projects. We are known for our classic style, but with a modern twist.

Phone (818) 242-9055 or send us an email about your project. Initial consultations are free.

View our portfolio of client projects here.

Good design is good business.


The Racket Doctor: Instagram Ad — Easter Sale

The Racket Doctor: E-blast Design — Easter Sale


The Racket Doctor: Instagram Ad — Anniversary Sale


The Racket Doctor: E-blast Design — Holiday Sale



Thursday, May 2, 2019

Modeling



As an art director, I am usually behind the camera overseeing photo shoots. But I have always enjoyed fashion and other creative pursuits.

Photographer Richard Williams captured my personality and style brilliantly in a new series of portraits (three are shown here, along with my comp card). Thank you, Richard!

I am a freelance model available for commercial work in Los Angeles. Let's talk!

Measurements:
Height: 5' 2"  Weight 106 lbs.  Eyes Green  Athletic physique
Bust 34A  Waist 25.5"  Hip 34"
Size 0 / 2P  Shoe 6.5M

Contact:
Emilie Pallos
(818) 281-5820 (voice/text)

Photo credit:
Richard Williams Photography Studio
Glendale, CA
Phone (818) 956-5712









#modeling  #losangeles  #modelinglosangeles 

Monday, March 4, 2019

Monday Design Inspiration: Vintage European Travel Labels








MONDAY DESIGN INSPIRATION:
A few vintage travel labels from our collection. Printed in Europe, early- to mid-20th century.

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We collect classic design. 
We design effective, modern ad campaigns, websites and publications.

Since 1997, Emilie Pallos Graphic Design has created award-winning work for clients in a range of industries, from the arts to medical practices. Projects range from annual reports and corporate brochures to websites featuring online stores. 

Please get in touch with Emilie at (818) 242-9055 or send an email here to talk about what you need.

Website design & expert local coding / development
Corporate communications: digital and print
Corporate identity/branding

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Good design is good business.


Thursday, January 31, 2019

New year. New studio website.



NEW EPGD WEBSITE NOW LIVE

Our team is often so consumed with designing projects for clients we backburner our own marketing efforts. January is the perfect time to evaluate and update our website and improve how we present the studio and its creative work to prospective clients. We can all use a little more clarity!

Clean, modern visuals showcase print, identity, illustration and web design portfolio. Easy to navigate pages, on every device. Custom design. 

Shown above:
Design portfolio page for Kidder Matthews Tri-Cities Office Team website: www.tricitiesofficeteam.com. Art direction and design: Emilie Pallos. Location photography: Vic Pallos.

2019 EPGD website is now live:

Design project inquiries: Contact Emilie at (818) 242-9055 or send an email here.


Good design is good business.

Monday, December 31, 2018

Thank You and Happy New Year!





As 2018 comes to a close, we’d like to thank our clients for trusting us to create memorable and effective websites, corporate communications and graphic design in 2018. 

We are so lucky to work with a diverse range of people in interesting professions — from top classical musicians to concierge-level healthcare practices and everything in between. 

Thank you!


New identity for Tri-Cities Office Team
We recently created this cityscape identity for the Tri-Cities Office Team, a Los Angeles-based commercial real estate firm working under the Kidder Mathews nameplate.

And we just designed and launched the new Tri-Cities Office Team website. Visit site here.

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Emilie Pallos Graphic Design / Los Angeles-based print and digital creative studio.

View our website of creative projects here.
Contact us about helping reach your target clientele with custom design solutions, in print and online.

Good design is good business.


Wishing everyone a safe and happy New Year. See you in 2019!

Thursday, November 29, 2018

San Diego Modern — Circa 1918



Elegant drawings illuminate San Diego High School's yearbook

Vintage graphic design and illustration are always fun to see up close — not just under glass in a museum or library. There is no substitute for turning the pages and studying the design, typography, artwork and pacing of a book.

"The Russ" is San Diego High School's yearbook of student life, clubs, activities and class portraits. This 1918 volume features quality offset printing, blind-embossed cover and classic design. Roman type is paired with more modern illustrations. The yearbook is in excellent condition and without damage to most pages. 

In other words, terrific design inspiration and a nice peek at Southern California history, too!

Pen and ink drawings dividing each section are mainly modern with a touch of Art Nouveau in the bold black "balloon" headlines throughout the book. The artwork for Sports (equestrian photo above) is really stylish — this drawing would be at home in a 1930s or '40s issue of "Vogue." My favorite page!

California is well-known for modernism, even prior to the 1920s. Architect Irving Gill's San Diego and Los Angeles commissions ushered in a bold new cubist look in residential and commercial architecture. If you don't know Gill's work, take a look. Like Frank Lloyd Wright, Gill was ahead of his time.

In 1918, polo matches were held across the bay at the Hotel del Coronado, and back then you could even ride your horse along the beach. This sporty and bobbed girl resembles film star Louise Brooks, but nine years earlier than the famous portrait (below).

San Diego High School, located adjacent to Balboa Park, boasts many well-known and talented graduates including actors Anita Loos, Gregory Peck, actor/comedian Harold Lloyd, TV host Art Linkletter and architect Wayne McAllister.

Balboa Park was built for the Panama-California Exposition in 1915. "The Expo" celebrated the Panama Canal's opening to trade and hosted more than two million visitors in its two year run. Many of the original Park buildings are still standing, including the botanical building (conservatory), Cabrillo Bridge, California Bell Tower and the Spreckels Organ Pavilion.

I recommend a day in Balboa Park if you have not visited lately. It's a treasure — museums on nearly every corner and plenty of green space to relax. You will see some modern architecture but most of the Park's buildings are Spanish-influenced. Be sure to have lunch at The Prado restaurant near the visitor’s center for great food and perfect outdoor dining.

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Thank you to Kevin Dalbey and Lucille Dalbey for graciously lending me this yearbook, part of their own family's collection. Kevin’s great aunt Hazel Marvin, a SDHS graduate, is pictured on one of the student portrait pages (below).

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CLICK ANY PHOTO to view a larger slide show of images. Enjoy this vintage yearbook!















Louise Brooks by Eugene Robert Richee, for Paramount (1929)


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About Us

Emilie Pallos Graphic Design / Los Angeles
Print design and corporate communications, web design and local development, brand strategy, corporate identity and advertising.

Call our studio at (818) 242-9055 or send us an e-mail about your project. 

Please view our website to see design work for clients.

Good design is good business.

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Friday, October 26, 2018

Best of the Best in Los Angeles Physical Therapy: Karen Joubert, DPT



New website for Joubert Physical Therapy!
Karen Joubert became my physical therapist in 2004 when orthopedic surgeon Dr. James Fox referred me to her Beverly Hills practice. Karen and I became friends —  we redesigned her corporate identity and created a successful series of printed marketing materials soon after (and my knee is a lot better, too!). Our studio also designed and developed JPT's two previous websites. And today we debut the practice's website for 2018 and beyond.

Visit the site here: joubertpt.com
Joubert Physical Therapy is one of the top PT practices in Los Angeles, and serves patients from all over Southern California and beyond. Karen is featured regularly in local TV news as an expert in health and fitness. And for good reason. Her dynamic personality shines! Weekend warrriors, seniors, pro athletes and everyone in between all trust Karen and her team for the latest in physical therapy and wellness. The clinic is always buzzing with activity.

We also designed the practice's red Swiss ball logo. Joubert's branding and visuals are recognizable, memorable, and consistent across all media: website, staff uniforms, interior signage, stationery.


Responsive. Intuitive. Engaging.
Late 2018 — Web design and development are continuing to evolve. We keep up with the latest trends, but always emphasize these key points:
• The client's core message is vital. It must be communicated in less than a minute.
Why should a patient visit this practice? What sets Joubert apart?
• More than 50% of viewers see websites on mobile devices first, so we keep this in mind during storyboarding and early design stages for all projects. Our coding genius Tom is on board from day one to make sure our creative vision can be "built." 
For the Joubert site, we kept the navigation simple and intuitive — medical forms and frequently asked questions (FAQs) are readily found. No clumsy drop-down menus. And clean, modern design for all screen sizes. 
Substance and style.
The site offers a comprehensive overview of the practice, bios and photos of team members, and a list of the clinic's ever-evolving high-tech capabilities. Custom design and expert coding make the site unique, yet easy to update as staff and services are added.
Thanks, Karen, for another fun collaboration!
Visit site here: joubertpt.com
Emilie and Karen
Project credits
Location photography: Vic Pallos
Creative direction & design: Emilie Pallos
Photo post-production and website programming: Tom Ferguson 

Good design is good business.
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About Us
Emilie Pallos Graphic Design / Glendale, CA
For expert help and creative work on adverting projects, web design, print design and corporate identity, please call Emilie at (818) 242-9055 or send us a note. First class service and long-lasting creative solutions for clients in a range of industries, from health care to the arts.

Please check out our website for more design projects.

Tuesday, October 23, 2018

Print design, web design & identity: new work


CLASSIC, MODERN PRINT + WEB DESIGN
IDENTITY, BRAND STRATEGY, MARKETING

THANK YOU to everyone visited our booth last week at the Glendale Chamber of Commerce Business Expo. Visual communication is key in our business — our professional creative services will put you in a class by yourself. 

Our Services
• Highest level of personal attention for each client.
• Expert creative direction & graphic design.
• Brilliant location & portrait photography. 
• Professional copywriting tailored to your audience.
• Local, highly-trained custom website programming by our coding genius, Tom Ferguson.

For more information on how we can help you, your business or organization, contact Emilie:

Phone: (818) 242-9055
Send us an e-mail here.

Emilie Pallos Graphic Design
We are a full-service, boutique creative firm in Glendale, California, within easy reach of downtown Los Angeles, the Valleys and West L.A.

More information & samples of work via our website.

Good design is good business.


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Tuesday, July 31, 2018

Bullocks Wilshire: Los Angeles Art Deco


Bullocks Wilshire, Los Angeles
Art Deco masterpiece
&
a favorite local landmark

Completed in 1929, this stunning department store was designed by father and son architects John and Donald Parkinson. Southwestern Law School now owns the property which houses its law library, classrooms and offices. The school opens its doors each summer for Open House weekend, where the public can step inside the former luxury department store and bask in its exquisite design.

The famous Tea Room on the fifth floor has been restored to its original Southwest color palette.

July 29, 2018

Bullocks Wilshire
In pictures…



More photos coming soon!




Wednesday, June 27, 2018

Coming to America



INDEPENDENCE DAY: REFUGE AND HOPE

As the immigration debate rages on, families from all corners of the world continue to seek a brighter future in the United States. Much like my own family.
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Pallos and Spear families
My dad's grandparents arrived in New York City from Budapest, Hungary, in the early 1900s. They settled on the East Coast, later moving to California. Their only son (my grandfather Charles Pallos, Jr.), was a classical musician, conductor and arranger in New York and Hollywood and worked with Latin bandleader Xavier Cugat among other notables. Charles married Elizabeth Spear in the 1930s. My grandmother was a talented gardener, musician and writer.

The Spear family settled in Ohio via Germany in the mid-1860s. By the 1930s, Elizabeth's family was in the furniture business, with showrooms in New York and Pennsylvania. Dad Vic was born in Long Island in the 1945, and the family of four (plus assorted family pets), moved to Los Angeles in 1947. California brochures promised year-round sunshine and clean air (!).

Pallos family (1950s): Aunt Elza, Aunt Rose and my great-grandparents Rose and Charles.

Spear & Co., New York City (1930s), located near the Empire State Building.

Grandmother Elizabeth, in her Los Angeles garden (1950s).


Dad Vic with dog Penny the airedale terrier (1950s Los Angeles). Redheads!

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Church and Martin families
My mom's family surname was Church. The Church family settled in Norfolk, Virginia, after arriving from England in the 1700s. Fast-forward many years to my great-grandfather, U.S. Army Captain Walter Hanbury Church, a Virginia Volunteer who served in the 71st regiment during the Spanish-American War. He married Nellie Sharpley of Stockton, Maryland in 1903, and had four children. Their only son, my grandfather Marshall T. Church, was the first Virginian to earn the rank of Eagle Scout.

Esther Chaney Martin, of Columbus, Ohio, my maternal grandmother, had Irish and English ancestry, red hair and a very droll wit. Esther was adopted by the Martin family in an era of "closed adoptions," so we are unsure about her birth family. In the 1920s, Esther attended the Ohio State University and met Marshall. Smitten with his good looks, lively intelligence and Southern charm, she ditched her Navy officer fiancé and married Marshall instead. Scandalous!

Their first child, Carolyn, was born in 1929. My mom, Barbara, was born in 1940 when Esther and Marshall were living in Panama City, Panama. My Great Aunt Frances, who lived with the family for several years in Panama, remembers the couple dressing "to the twelves" for parties at the club, going sailing, playing golf, and enjoying the "high life" as expatriate Americans.

Marshall, a ceramics engineer and businessman, operated Panama Clay Products during the early 1930s through mid-1940s. The company produced red clay roofing tiles for industry. When he discovered his business partner was a Nazi sympathizer, he and Esther moved the family to Texas in 1944. Marshall co-founded Alamo Pottery Co. in San Antonio, which produced sanitaryware and a well-designed, durable line of art pottery with rich, beautiful glazes. A terrific art book about Alamo Pottery was published by N. Perryman Collins and is an excellent reference and overview of the company: Read a book excerpt here.

A few Church family photos and announcements are below:


Great-grandfather, Captain Walter Hanbury Church (circa 1898).



Grandfather Marshall Church with daughter Carolyn (circa 1930).

Grandmother Esther Martin Church with Carolyn (early 1930s).


A few of my Alamo Pottery pieces with beautiful glazes (1940s).


Thank you to my cousin Teri Racette Hall for providing Church and Sharpley family photos, clippings and background information. Thanks also to my aunt Bette Rowe Pallos and great aunt Elza Pallos Gehring for providing photos of the Pallos and Spear families. Finally, thank you to my cousin Jon Spear for information on Spear & Co.

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Time magazine: Welcome to America
Time (7/2/18) is unsettling and bold. Cover features compelling design and the "rule of thirds." Look at all that negative space... The near absence of words adds to the drama. Yes, the cover is manipulative. But it certainly jumps off the shelf (or screen!). 

View an interview with Getty Images photographer John Moore HERE.


Time magazine, photo of Honduran girl by John Moore (2018).
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About us:
Emilie Pallos Graphic Design is a Los Angeles-based boutique design studio serving clients across all industries, from the arts to businesses of all sizes and specialties.

Contact Emilie about creative projects for business: print and website design, publication design, stationery and announcements, corporate identity, signage, and marketing communications. Office (818) 242-9055. E-mail us here.

Good design is good business.