Saturday, July 30, 2016

What's the best tennis store in SoCal? The Racket Doctor!

Cascading tennis balls lure shoppers into California's most popular tennis retail store. New storefront graphics for The Racket Doctor debut soon!

New storefront design — screen printed  graphics on Sunbrella fabric
Printing: Arcadia Sign Company   Fabrication: Pasadena Awning Co.

The Racket Doctor, Inc., is located 10 minutes north of downtown Los Angeles in Atwater Village, just around the corner from stylish Silver Lake. The store stocks the newest racquets, string, clothing, shoes and equipment — a "candy store" for tennis players, and all other racquet sports, for more than 40 years.

We gave the exterior a hip new look to better match the neighborhood. Forest green and white color scheme — with touches of "tennis ball yellow" — jazz up the storefront on busy Glendale Boulevard.

Stop by for 'while-you-wait' stringing, and browse the vast inventory of gear and clothes for men, women and kids — Wilson, Nike, Adidas, Head, Babolat, Yonex, Fila, Prince — the list goes on and on. Helpful, tennis-playing staff members offer superior service.

Store re-branding kicked off an advertising campaign which began with a new website in 2015: Our creative team also designs the print and online campaign for Demo Day, a popular event co-sponsored by The Racket Doctor, Inc., and RZ Tennis ( Event poster is shown below.

EPGD offers personal service and professional design to clients in a range of industries. Projects include corporate identity and brand strategy, websites, e-news and print communications. 

Get in touch with Emilie at (818) 242-9055 or send an e-mail to to discuss your creative project. Visit our website to see recent work:

Good design is good business!

Thursday, June 2, 2016

Thomas Hardy

British novelist Thomas Hardy was born on this day in 1840 in Dorset, England. This is a favorite "vintage" paperback from our personal collection, circa 1958.

Design inspiration comes from many sources — literature, the world around us, music, art. For help with advertising and design projects, in print and online, please contact Emilie at

Good design is good business.

Thursday, May 5, 2016

Mother's Day

Landing page for Healthcare Foundation's new Linear Accelerator Campaign

Irene Bourdon, President of the Healthcare Foundation at Glendale Adventist Medical Center, asked our firm to create a marketing campaign for the Linnear Accelerator project. She values our "real world" knowledge of healthcare, track record of successful projects, and our classic, modern design aesthetic. Earlier this year, we created business cards for ER staff which generated a lot of "buzz":

The Hospital Foundation and the Board of Directors are raising $2 million toward the purchase of a new Linear Accelerator, medical equipment used at the Cancer Center for radiation therapy. This machine will enable patients to stay closer to home, convenient when someone is undergoing five-day-per-week treatments for six weeks. New machine will replace the 12-year-old "Linn Acc." 

Part Two of the new fundraising website will launch soon. A "forum" will allow Board members to engage with each other as they raise funds through personal and business connections. The Linear Accelerator website features great information, resource materials and videos. Most of the site is "password-protected" for secure access. Site is "responsive" (adjusts to all screen sizes). Typefaces are Gill Sans and Helvetica.

Print campaign
We'll also design a print campaign to supplement the website. Many high-end donors actually prefer a well-designed, beautifully-printed brochure to give to friends and colleagues.

View the new site here:
Creative Direction: Emilie Pallos
Website Development: Tom Ferguson

Mother's Day
On a personal note, Emilie's mom Barbara passed away from glioblastoma multiforme, a serious form of brain cancer, in 2010. Barbara was treated at Glendale Adventist Medical Center and USC Norris Comprehensive Cancer Center in Los Angeles. The staff at both hospitals were unwaveringly compassionate and professional during her many treatments, and our family is forever grateful. 


Good design is good business.

For thought-provoking advertising campaigns, corporate identity, websites and other creative projects, contact Emilie at (818) 242-9055 or send a note to High-quality, custom design work for clients in a range of professions, since 1996.

Please visit our website:

Emilie and Mom Barbara
Easter Sunday, 2009

Thursday, March 31, 2016

Waiting for the Perfect Shot

"There are always two people in every picture: the photographer and the viewer."

Ansel Adams

We are inspired by great artists past and present. Legendary photographer Ansel Adams (1902 – 1984) was known for waiting many hours on location for the light and shadows to be perfect. His patience paid off. Mr. Adams left an incredible legacy of work. The Yosemite National Park series and winter scenes are breathtaking.

Our design firm is currently creating a custom website for Charles Dunn Company, Tri-Cities office. The Tri-Cities team — Bill Boyd, Linda Lee and Scott Unger — asked us to design and develop a compelling, bold and stylish new site for the Glendale-based commercial real estate office. CDC Tri-Cities' work in real estate is impressive, but their online presence was lacking. The new site will feature an overview of the firm in words and images, capabilities, team biographies and testimonials, plus current information and photos for all properties.

Home Page
For the "panorama" photos (above and below), our creative team did two photo shoots near the top of the Verdugo Mountains, in a location with a stunning view of the Glendale skyline and beyond. The towers of downtown Los Angeles are a beacon 10 miles to the south. Skyline photos by Vic Pallos. Creative direction by Emilie Pallos.

Thank you to Glendale City Councilmember Paula Devine and husband Art Devine for allowing us to shoot from their home for this project. They have a spectacular view!

See the Charles Dunn "Coming Soon" page here:

Full site will launch in late Spring, 2016. Stay tuned!


For creative website design and development, photography, illustration, marketing communications, annual reports, collateral materials and corporate identity, contact Emilie at (818) 242-9055 or send a note to Initial consultations are free.

See our work here:

Good design is good business. Since 1997.

Moon and Half Dome (1960)   Photo by Ansel Adams

Oak tree (1948)  Photo by Ansel Adams

Wednesday, February 3, 2016

Sleek, modern business cards for ER docs & staff

A few of the 32 different business cards produced for Emergency Dept. staff

Welcoming business cards for patients and families

Glendale Adventist Medical Center asked our studio to create a series of business cards for 32 members of the Emergency Department's medical staff. The cards feature hospital's official identity/brand, but offer a more personal touch. Cards feature individual portraits of each staff member, and are used as "welcome cards" to greet new patients and families in the department.

New staff portraits
Cards list name and contact info plus staff portraits shot on location. A 24-hour phone number is included for patients who may have questions after discharge. A valuable card!

Paper stock is substantial and high-quality. Printing is by Chromatic Lithographers, a Glendale, CA- based printing company and longtime collaborator of our firm. We always prefer to work with Southern California printing companies. This ensures best results for clients.

HP Indigo Press

HP Indigo Press
Cards were printed on an HP Indigo Press, one of the newest and best machines featuring digital printing technology. No offset press can match the color brightness and ink holdout at this price point. The staff photos really "pop."

Cost-effective printing
Clients will appreciate the substantial cost savings and faster turnaround time compared to offset printing.

Ask us to see these business cards at our next meeting. You will be impressed!

Client: Glendale Adventist Medical Center Emergency Physicians Group
Harlan Gibbs, MD
Serineh Melidonian, MD
Pao Chiu, MD
Ron Lieberman, MD

Art direction & design: Emilie Pallos
Staff portraits: Vic Pallos
Printing: Chromatic, Inc., Lithographers, Glendale, CA, Mike Sevigny, Vice President / Sales

Harlan Gibbs, MD
Beverly Cuano, PA-C

Contact Us
For more examples of work for clients in print and online, please visit our website at Call Emilie at (818) 242-9055 or send a note to to talk about your creative projects.

Good design is good business.

Thursday, December 24, 2015

Merry Christmas!


Our illustration of Peep, 'designer bird,' graces our holiday card. This little finch charmed her way into our hearts (and studio!), in 2011.

2015 in Review


This year we launched several new websites for clients, most recently Ask a Performer (, musician Jen Marotta's website and forum targeted to performing artists. This site personifies our clean, contemporary approach to design.

We also designed websites for RZ Tennis, The Racket Doctor, Inc. (L.A.'s largest tennis retail store), Tom Hooten, principal trumpet in the L.A. Philharmonic, and Bugle Memorial Honors. All can be viewed through links on our website (Projects section):

Print Projects

WIth more than 20 years' experience in corporate communications, we continue to design projects for print. Print is especially impactful for a high-end demographic. Early in 2015, we created the Annual Report for Glendale Adventist Medical Center. The photo-rich piece targeted to donors and medical professionals showcases achievements in various hospital departments. 

New branding for the 90th birthday celebration for Glendale's historic Alex Theatre features our illustration of the iconic neon spire. Don't miss the Alex90 street banners now flying on Brand Blvd. (photo below). For more on this project, please read the Case Study on our home page:


For professional design tailored to your business or organization, call Emilie at (818) 242-9055 or send a note to

• Marketing materials (brochures, stationery systems, reports) • Identities (logos) • Websites • Signage • Advertising campaigns

Good design is good business. Since 1997.

Banner design for Alex Theatre's 90th anniversary celebration

Friday, December 4, 2015

A Great Resource for Performing Artists

Classical musicians appreciate our classic sense of design.

It's always fun to collaborate with fellow artists. We enjoy listening to a lot of music — baroque and chamber music, opera, liturgical, new music, and big symphonic pieces. We understand the twists and turns of life as a performing artist, and enjoy working with creative people.

Jennifer Marotta

Jen is a talented professional musician and trumpet teacher in the L.A. area. She admired our website and print design work for L.A. Philharmonic principal trumpet Tom Hooten ( In fact, she is married to Tom! We are privileged to work with this dynamic duo, L.A.'s classical music power couple.

Jen is a very giving person who enjoys helping others. She had an idea for a new Forum website which she would moderate, and asked us to help with the creation and launch of this new site. Ask a Performer ( debuted in late November, 2015, and is geared toward those in the performing arts — instrumentalists, singers, dancers and actors. The site features true stories by artists who have "defied the odds." 

The Forum section is for posting questions and comments on popular topics common to performers. This section will grow as readers contribute helpful information. Jen is a savvy user of social media and has many contacts in the music world, and she is busy spreading the word about the new site to her friends and colleagues. We expect steady growth during the first year of this site.

Visual elements include stylish, modern artwork, complementary color scheme, clear, concise navigation, and easy-to-read pages. Photographer Vic Pallos shot the stunning new portraits of Jennifer at Walt Disney Concert Hall in downtown Los Angeles. The evolving city skyline adds a dramatic touch.

WordPress framework and Forum sections are in place; client Jennifer can add stories as needed and moderate the Forum easily. Our complete instructions make it straightforward for clients to edit WordPress sites once a design is established. This is a win-win for everyone.

Art direction and design: Emilie Pallos
Location photography: Vic Pallos
Site development: Tom Ferguson

Emilie and Jennifer at Walt Disney Concert Hall

"Awesome! All looks really great, you all are the best, I appreciate you helping as the project morphed a bit!" — Jennifer Marotta

This site incorporate the best of both worlds — custom website design, in a modern, editable format.

Our firm designs and develops custom websites, both fixed-width and responsive, and also creates template-based sites. The kind of site depends on client's budget, timeframe and needs.

As a full-service firm, we provide art direction, design, production, copywriting, photography and website development for clients. We also design other creative projects — high-quality print design/collateral materials, signage and corporate identity/logos.

Contact Emilie today to talk about reaching the right target with stylish new visuals, in print and online. Phone us at (818) 242-9055 or send an e-mail to

Take a look at our new website here: We have many examples of work for clients on view, and even more we can show you in person. Initial consultations are free.

Good design is good business!

Walt Disney Concert Hall — 1st St. and Grand Ave. in downtown Los Angeles
The Broad Art Museum recently opened across the street.

Thursday, October 22, 2015

Design for Business

Custom design, in print and online

Ours was the only creative firm with a booth devoted exclusively to graphic and web design at this year's 2015 Business Expo presented by the Glendale Chamber of Commerce. The Expo is the city's biggest networking event of the year, and an engaging way to meet fellow business professionals.

This year, our displays featured one design many attendees recognized right away — our 90th anniversary logo for local landmark the Alex Theatre (see photo below). We also showed recent websites and branding for L.A. Philharmonic principal trumpet Tom Hooten, Bugle Memorial Honors, The Racket Doctor, Inc. (L.A.'s largest tennis store), and Movement Links, an elite physical therapy practice based in Arcadia, California.

Our printed work samples included 2014 and 2015 annual and semi-annual reports for Glendale Adventist Medical Center and Ascencia. We also showed our studio's new responsive website:

It was nice to see some of our clients — Natalie Profant Komuro and Sarah Joung of Ascencia (the homeless services organization and shelter serving this area), Elissa Glickman and Nina Crowe of Glendale Arts / the Alex Theatre, and Elise Kalfayan of Sunroom Desk. Many friends and colleagues stopped by to say "hi" and the room was buzzing with activity!

Colleagues from the printing industry included Mike Sevigny of Chromatic, Inc., (a local company we've worked with for years), and Rod Salazar of Printing Control. We saw impressive printed samples from the HP Indigo press and terrific new papers and finishes.

Good news
As web design and marketing matures, clients are realizing print design still plays an important role in the marketing mix. Our firm continues to offer high-end print and web design/development to clients. An updated website plus quality print materials are key for business brand strategy and success.


Unparalleled personal service
For a free consultation about advertising and creative services, contact Emilie at (818) 242-9055 or send a note to

Visit our new website:

Good design is good business. 

Photos by Vic Pallos

Emilie chats with a consultant in the marketing field
Our Alex logo graces street banners along Brand Blvd. in downtown Glendale

Friday, July 31, 2015

Hockney at the Beach

Emilie Pallos meets David Hockney

What do you say to one of the most talented and inspirational artists of the 20th and 21st centuries? Thank you! 

Chatting with David Hockney at LA Louver's opening reception on July 14, 2015, was an amazing privilege. Hockney has been my favorite contemporary artist ever since his mid-career retrospective at the Los Angeles County Museum of Art in 1988. Has it really been 27 years?

David's new paintings and photo collages challenge perspective. They combine photography and painting, but without the "seams" usually evident in collage. As a viewer, you are never quite sure what is "real." Photoshop?...

The opening party guest list included many of the people/models depicted in the new works — David's friends. Life imitates art. The artist is well-known for photo-print/Polaroid collages created in the 1980s, and the most famous work from that era is "Pearblossom Highway," now in the Getty Museum's permanent collection. That work even makes an appearance in one of his new collages (see below). David certainly has a droll English wit.

When we take a break from design work for clients (brand strategy and advertising, in print and online), we visit museums and galleries for inspiration. The LA Louver in Venice, CA, is a favorite destination. Most of Hockney's important L.A. shows have been shown either at the Louver (his West Coast representation), or at LACMA.

Take a peek at this show online and then be sure to visit in person. Photos don't do these works justice! The exhibition runs through mid-September, 2015.

A fantastic new interview with David is HERE.


For targeted, classic design and advertising campaigns for your company, business or organization, contact Emilie at (818) 242-9055, send a note to, or visit us online at Good design is good business.


Tuesday, June 30, 2015

Wimbledon 2015: Game, Set and Match

Centre Court

The All England Lawn Tennis and Croquet Club 
"The Tennis Garden"
Wimbledon SW19

A Great Day at the Home of Tennis
A visit to Wimbledon is a perfect way to spend an entire day, especially if you're a player or fan of this great sport. The club was a "must-see" on my recent UK trip, so I booked the Wimbledon Museum and Tour tickets in advance. The town of Wimbledon is about 25 minutes via taxi from central London, and even in late winter, the All England Club looks amazing.

Our two-hour guided walking tour was led by Keith, an affable Englishman, whose encyclopedic knowledge of the Club and its famous tournament was impressive. He peppered his commentary with dry humor and fun facts, all while keeping a swift pace. The weather was in the 40s, a bit chilly for Californians!

The first stop was Court 1, a pristine stadium with comfortable green seats. Rolex clocks are the only "ads" on the club's grounds, refreshingly different from American stadiums. A light standard over the court ensured perfect, even growth of the famous ryegrass.

The Hill, AKA 'Murray Mound' or 'Henman Hill'
We walked to the top of the Hill via gently curving, paved pathways. During the Championships, jumbo screens are set up here and thousands of patrons with grounds passes enjoy strawberries and cream and Pimm's in picnics on the Hill. On this early March day, a lone mallard was the only visitor to the reflecting pool. Wait until June!

Many of the outer courts can be seen from the club's terraces. Our group took a seat in the stands of Court 18, where the longest game in tennis history took place (John Isner vs. Nicolas Mahut, 2010).

We walked the club's perimeter, and then across the only "grass" we were allowed to touch, artificial turf. Yes, Wimbledon has installed this surface for tea parties on the terrace. Then we headed down into the BBC Broadcast Centre, where international journalists cover the Championships.

Finally, we headed to Centre Court. A hush came over our group as we entered the empty stadium. Seats were protected for the winter, the roof was open, and like Court 1, a light standard was installed above the grass to encourage even blade growth. We sat down and enjoyed the view. Beautiful. The final tallies on two scoreboards (gentlemen's and ladies' singles matches) remained on display from the 2014 tournament, a Wimbledon tradition.

Apparently, the grass isn't always greener… Hard courts occupy a section of the grounds. A small croquet pitch is here, too, a nod to the original club which offered both croquet and tennis. After the tour, lunch at Wingfield CafĂ©, then a visit to the museum and shop.

Wimbledon Museum
The Wimbledon Museum is really impressive. An audio tour brings the vintage tennis displays to life and the 3D film about the 2014 Championships is incredibly realistic. You feel as if you are sitting on Centre Court. Brilliant!

After a lengthy museum visit, we stopped into the gift shop, where merchandise was arranged artfully and windows beautifully designed. Everything at the All England Club is just right. Classic, yet modern.

The Club's membership roster is a closely guarded secret. We did learn that Catherine, the Duchess of Cambridge, is a recent member. She's often seen in the Royal Box during the Championships.

Until we reach royal status, we'll enjoy watching the tournament on TV!

Wimbledon — Elegant. Classic. Timeless. Visit the official website here:

Contact Emilie for elegant websites, stylish corporate identity, and effective marketing materials. E-mail or call (818) 242-9055. Visit our website:

Good design is good business.

Keith, our smartly-dressed, witty tour guide

Terraces on the extensive grounds

Court 18, where John Isner defeated Nicolas Mahut in the longest match in tennis history (11 hrs. 5 min.)

BBC Broadcast Centre Press Room
The carriage entrance

Museum: Early tennis balls and packaging

There's a poodle in the shop window!

Topiary atop the BBC Broadcast Centre. Dad Vic takes my picture!

Museum: vintage poster
Best dressed — Rene Lacoste's elegant blazer and driving cap

Always elegant — Roger Federer's stylish outfit (2012)

The origins of tennis scoring
Fred Perry statue adjacent to Centre Court