Thursday, February 23, 2017

Winter in California


Ominously dark sky meets piercing sun. For three minutes!

A dramatic storm system enveloped the Verdugo Mountains yesterday afternoon, 10 miles north of downtown Los Angeles. I had just enough time to find my iPhone and take this photo before the light changed. A magnificent rainbow was spotted farther east by friends and family, but was not visible here.
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Emilie Pallos Graphic Design is a design office located in Glendale, California. Our clients work in many professions, including business, the arts, health care, education and non-profit sector. Contact us for elegant, effective design solutions, in print and online.

•  Professional design
•  Stellar personal service
•  Top-tier local website programming
•  Competitive pricing

CONTACT
Voice (818) 242-9055   
E-mail: studio@emiliepallosdesign.com  
Website: www.emiliepallosdesign.com

Current projects include...
New website for a principal player in the Los Angeles Philharmonic; print and digital ad campaigns for The Racket Doctor sporting goods store; fundraising website for a hospital foundation; website design, location photography and new functionality for physical therapy seminars company owned by Dr. Clare Frank, PT, DPT; signage project for a South Pasadena dental practice.

Good design is good business.

Wednesday, January 25, 2017

Democracy




Los Angeles, California
January 21, 2017 

Last Saturday, in the wake of the 45th Presidential Inauguration, peaceful demonstrations were held around the world to speak out against Mr. Trump, and to highlight important issues for all Americans — equality, healthcare, religious freedom, immigration, the environment, education, and animal rights. The event was not "women-only." Thousands of men and kids also gathered and marched in solidarity.

From an art director/designer's perspective, walking among a sea of homemade signs and passionate believers was inspiring. Who needs a computer when you can go "old school" — poster board, Sharpie markers and stickers. Simple materials, strong messages. More than 500,000 people marched in L.A., or more accurately, strolled. There were too many people to actually "march."

What's the takeaway?
Make your voice heard. Please write or call your Congressperson and Senators about issues impacting you and your family. Send letters and e-mails to the White House and to Speaker Ryan. Do not sit on the sidelines and watch without participation. Be informed. Question. Spread the word. Our future as a democracy is at stake.

Peace.

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Links to Elected Officials
Speaker of the House Paul Ryan

Representative Adam Schiff, 28th Congressional District, California

Senator Kamala Harris and Senator Dianne Feinstein, California

(If you live outside California or in another district, you can search for your Senators and Representative through the links above. Click 'Search' button in upper right corner of Congressional websites.)

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10 ACTIONS. 100 DAYS.
The Women's March continues. 
Click below to participate!

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About our studio
EPGD is a Los Angeles-based design office. Our clients work in a range of professions — healthcare, non-profit sector, education, business and the arts.

Projects include corporate communications (annual reports, brochures, collateral), website design and development, and corporate identity. Visit our website HERE.

Send a note to Emilie about your creative project: studio@emiliepallosdesign.com.

Good design is good business.

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Aerial view of Pershing Square, Los Angeles







Thursday, January 19, 2017

Wednesday, December 28, 2016

English Autumn — Photo Tips for Travellers

Condensation forms inside the Palm House, Royal Botanic Gardens, Kew
Richmond, England

[ Desktop and laptop viewing: Click on any photo for a slide show of 16 images ]

Welcome to the fourth blog in our UK 2016 series! Our creative team's October holiday included visits to museums, gardens, churches, historic buildings and parks. Great Britain, literally.

P H O T O   S U B J E C T S
Kew Gardens
The British Museum
St Bartholomew the Great 
Greenwich Park
St Paul's Cathedral
Courtauld Gallery
Chelsea Bridge
Abbotsbury, a village in Dorset on the southern English coast

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E N G L I S H   A U T U M N
P H O T O   T I P S   F O R   T R A V E L L E R S

C O L O R
L I N E
T E X T U R E
F O R M
B A L A N C E

These are the principles of design. While not "set in stone," (we're artists, after all!), these key points are helpful when taking pictures:

• Look for interesting angles, details and color. 
• Crop as you shoot and frame your image.
• Notice texture — capture dimension effectively in a 2-D format.
• Find the light source, set up your shot, and think about what you wish to achieve.
• Use flash fill in portraits of people. Position subject close enough to camera so face is illuminated. 
• Consider converting a few color shots to black and white later. Nice for vintage architecture.
• Don’t just take endless photos. Focus your thoughts (and the camera!), and be discerning.
• Train yourself to see differently. 

Diffused Light
England is well-known for diffused light. Skies can be stormy and grey. Watch for the sun — light changes quickly, especially after a storm.

To see masterful depictions of England's diffused light, visit the JMW Turner collection of paintings at Tate Britain

Remember, the camera does not see exactly what the human eye sees… Take your time. Compose your shots. Be smart. And have fun!

The Rule of Thirds
Divide your photo into three equal sections and place your subject to one side for visual interest. A subject can be anything — a person, a classic building, a tree, a dog, a big red bus. You get the idea. Following the rule of thirds makes for more interesting photos.

Grandeur
I like to shoot verticals — towers, monuments (Big Ben, St Paul’s, Kew's 300-year-old trees). LOOK UP!

High resolution
Use any camera, but always take photos in high resolution for best quality and clarity.

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Emilie Pallos Graphic Design, a Los Angeles-based design studio
We design projects for clients in a range of professions: Corporate identity, logos, website design & development, marketing communications, advertising. Get in touch with Emilie at studio@emiliepallosdesign.com to talk about new marketing materials and upgrading your online presence. View our website HERE.

Good design is good business.
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New photos from England
Photos by Emilie Pallos except where noted
October 2016

Chelsea Bridge


Battersea Park


Egyptian Bastet Cat, The British Museum


Here, kitty, kitty... Photo by Vic Pallos


Great Central Court, The British Museum


Interior staircase, Courtauld Gallery


Autumn color at Kew


Kew cobblestones


Maple tree, Kew. Photo by Vic Pallos


The Hive at Kew


Greenwich Park. Britain's seafaring history, remembered.


Abbotsbury, England


St Bartholomew the Great, an 11th century Norman church north of St Paul's Cathedral. The letter box is a bit newer, I think! Lovely patina and Roman letterforms.


IHS monogram: "Jesus" in Greek. St Bartholomew the Great, London.


Sir Christopher Wren's masterpiece, St Paul's Cathedral.

Saturday, November 26, 2016

Sanctuary on the Fleet: Abbotsbury Swannery, Dorset




Meet the majestic mute swans of Abbotsbury — more than 900 birds!

[Desktop / laptop computers: click any photo in this essay to see a large slide show of all images]

Abbotsbury Swannery is magical — a sanctuary for birds and humans. The grounds are peaceful in this one-of-a-kind place, and visitors are invited to walk amongst the birds, and even help feed them.

Established in the 11th century by Benedictine monks, with written records documenting the colony since 1393, the Swannery is located nine miles from Weymouth, on England's south coast. This is a terrific half-day out, tranquil and spiritual, much like visiting a church.

Most English swans are owned by the Crown. This colony is privately owned, and open to the public. The birds are well cared for and have the freedom to fly into the Fleet, Lyme Bay and Chesil Beach, and along the coast. Many do, but the majority of birds return to the Swannery for nesting each spring. The setting is ideal — a weather-protected lagoon, with shallow, salty water and adequate sources of food (grasses), not to mention attentive human caretakers.

Bring your binoculars — more than 300 different bird species large and small have been documented in the area. Wander the paths and listen to the chorus of songbirds at every turn.

Abbotsbury Swannery's website is HERE

Abbotsbury, England
Dorset
October 2016
Photos by Emilie Pallos and Vic Pallos

Bird photography
Swans are on the move, especially at feeding time. They are curious and smart, so be patient and wait for the perfect moment. The birds will settle down, or take a leisurely swim. Some even pose for the camera!

Cygnets have grey plumage, and by October, are almost as large as their parents. They grow really fast.

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For more info on our Los Angeles-based graphic design studio, visit our website. Send a note to studio@emiliepallosdesign.com.

Our creative services: art direction, graphic design, location photography, illustration, and web development for print and web-based projects. Good design is good business.



















Dilbert's Boss


We’ve all had a boss like this!







Saturday, November 12, 2016

Le déjeuner sur l'herbe



Edouard Manet
Le déjeuner sur l'herbe 
1863-68

"The Luncheon on the Grass"
I studied this work in college and have always liked it, despite the woman's nudity and the men being fully clothed, which seemed quite sexist to me at the time! Classicism was big in the 19th century, so Manet gets my benefit of the doubt since this work is so beautiful. The Courtauld owns this smaller version of the same work on view at Musée d'Orsay in Paris.

What a stunning canvas, with all four figures in a "triangular" composition and strong use of color. The lady's gaze hints at boredom: What is she thinking?... One man is gesturing, the other pretends to be interested... Rather amusing.

The Courtauld Gallery is a gem of a museum in London's Somerset House. See a nicely-curated collection including French Impressionist, Post-Impressionist and British art, select 20th century paintings, a few rooms of antiques and gorgeous 15th century Italian Renaissance icon paintings. Relax and enjoy the uncrowded galleries.

Then have lunch or tea at the charming French bistro in adjacent courtyard. And bring your skates! Somerset House features an ice rink for the holidays.

Courtauld Gallery's official website is HERE





Pastries, tea and coffee at Somerset House. Clementines, my favorite!

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BEWARE OF FALSE PROPHETS
Matthew 7: 15-20, 24-29

This blog is usually about the creative arts — our world of design. But the 2016 U.S. Presidential election compels us to comment.

Human and civil rights, plus sustainability and environmental concerns, have been highly politicized in recent years. These issues are close to our hearts, and we shudder to think that more than 60 years of progress could be derailed by this new administration. I hope we can find unity and common ground, for the sake of our families, our children and the world. We must continue to be an engaged citizenry, and to make our voices heard. Pax.





Thursday, November 10, 2016

Lease Your Class A Office Space Here!

Behind the scenes of the Charles Dunn Team portrait. Glendale city skyline and Verdugo mountains in distance.


NOW LIVE — Our custom website for Charles Dunn Company Tri-Cities: www.cdctricities.com

The northern L.A.-area branch office for the commercial real estate company did not have its own website, and had been using LoopNet for online advertising and leasing needs. With other commercial real estate offices headquartered in downtown Glendale, CDC Tri-Cities needed to better promote its expertise of this geographic area (Glendale/Burbank/Pasadena and nearby valleys).

Bill Boyd, Linda Lee and Scott Unger have unparalleled experience, and know the commercial real estate market inside out. But their office was "under the radar" without a dedicated website.

Emilie and Bill Boyd met late last year through another client. They talked about "old school" corporate graphic design and the importance of good advertising. She suggested developing a custom website for CDC Tri-Cities, with professional design, impactful photos, quality editorial, strong SEO, and a searchable database of the firm's current property listings.

Bill and his associates hired our team. A budget of $10,000 was set for creative work and site development. 

Location photography
The city of Glendale, located 10 miles north of downtown Los Angeles, has the most recognizable skyline of commercial buildings in the Tri-Cities area. Plus, you can see L.A. from Glendale, so a skyline photo taken from the Verdugo mountains was a must.

Thanks to Glendale Mayor Paula Devine and Art Devine for allowing us to use their home for location photography. Read blog entry “Waiting for the Perfect Shot” for photos.

Custom design for clients
Every company or individual in business benefits from a high-quality website, plus solid brand strategy and marketing materials. Websites and print communications are personally tailored for each client. Sites often contain WordPress functionality, so clients can maintain specific pages within sites themselves.

Our associate Tom Ferguson is a master web developer and SEO expert. He and Emilie work closely on all website projects to ensure smooth sailing from design through site launch.

Good design is good business.

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Client
Charles Dunn Tri-Cities / Verdugo Consulting, Inc.
Commercial Real Estate
Bill Boyd, Linda Lee, Scott Unger

Site Credits
Location photography, staff portraits & copywriting: Vic Pallos
Site development & SEO: Tom Ferguson
Art direction & website design: Emilie Pallos
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Contact Emilie for brandling, marketing and advertising solutions for your company or organization. 


Glendale, California
Downtown Los Angeles in the distance and Griffith Park to the West
Photo by Vic Pallos

Linda Lee, Bill Boyd and Scott Unger
Charles Dunn Tri-Cities Team
Photo by Vic Pallos


Friday, November 4, 2016

Event branding for new medical series


GAMC CEO Kevin Roberts (right) with event presenters Marco Quadrelli, PhD, and Adrian Stoica, PhD





Client Irene Bourdon, President of Glendale Adventist Medical Center’s Healthcare Foundation, asked our firm to design a custom brand identity for an exclusive new event for donors. 

She gave us free reign to create a current, yet scientific look for this new medical series. "Work your magic!" she said. We were given an outline for an idea of what the event would include. Scheduled speakers were prominent scientists from NASA-JPL and JPL. This design project was a good challenge.

Our team began research, created many pencil drawings (we always sketch ideas before taking concepts to the computer), designed various type configurations and presented two solid concepts for client’s review.

Irene and her team were captivated by “the logo with the dots.”

Finished art
The mark, and its dot configuration, is inspired by cells, the basic building blocks of life. We paired the “monogram” artwork with beautiful typography, and incorporated the color blue for consistency with client's current branding. Typefaces are a Roman, Monotype Bembo, and a sans serif, Johnston Underground.

The inaugural event took place Nov. 4, 2016, at the historic Athenaeum on the campus of California Institute of Technology in Pasadena, California. 

Our New Frontiers brand was projected on large touch screens which set the tone for this prestigious event. Our studio also designed the event invitation (print project).

Custom event branding and print collateral design
Contact Emilie at studio@emiliepallosdesign.com. We have great design ideas for all projects. Get in touch!

Good design is good business.

Research on cell structure


Invitation back and cover design

Invitation interior spread