Friday, October 26, 2018

Best of the Best in Los Angeles Physical Therapy: Karen Joubert, DPT

New website for Joubert Physical Therapy!
Karen Joubert became my physical therapist in 2004 when orthopedic surgeon Dr. James Fox referred me to her Beverly Hills practice. Karen and I became friends —  we redesigned her corporate identity and created a successful series of printed marketing materials soon after (and my knee is a lot better, too!). Our studio also designed and developed JPT's two previous websites. And today we debut the practice's website for 2018 and beyond.

Visit the site here:
Joubert Physical Therapy is one of the top PT practices in Los Angeles, and serves patients from all over Southern California and beyond. Karen is featured regularly in local TV news as an expert in health and fitness. And for good reason. Her dynamic personality shines! Weekend warrriors, seniors, pro athletes and everyone in between all trust Karen and her team for the latest in physical therapy and wellness. The clinic is always buzzing with activity.

We also designed the practice's red Swiss ball logo. Joubert's branding and visuals are recognizable, memorable, and consistent across all media: website, staff uniforms, interior signage, stationery.

Responsive. Intuitive. Engaging.
Late 2018 — Web design and development are continuing to evolve. We keep up with the latest trends, but always emphasize these key points:
• The client's core message is vital. It must be communicated in less than a minute.
Why should a patient visit this practice? What sets Joubert apart?
• More than 50% of viewers see websites on mobile devices first, so we keep this in mind during storyboarding and early design stages for all projects. Our coding genius Tom is on board from day one to make sure our creative vision can be "built." 
For the Joubert site, we kept the navigation simple and intuitive — medical forms and frequently asked questions (FAQs) are readily found. No clumsy drop-down menus. And clean, modern design for all screen sizes. 
Substance and style.
The site offers a comprehensive overview of the practice, bios and photos of team members, and a list of the clinic's ever-evolving high-tech capabilities. Custom design and expert coding make the site unique, yet easy to update as staff and services are added.
Thanks, Karen, for another fun collaboration!
Visit site here:
Emilie and Karen
Project credits
Location photography: Vic Pallos
Creative direction & design: Emilie Pallos
Photo post-production and website programming: Tom Ferguson 

Good design is good business.
About Us
Emilie Pallos Graphic Design / Glendale, CA
For expert help and creative work on adverting projects, web design, print design and corporate identity, please call Emilie at (818) 242-9055 or send us a note. First class service and long-lasting creative solutions for clients in a range of industries, from health care to the arts.

Please check out our website for more design projects.

Tuesday, October 23, 2018

Print design, web design & identity: new work


THANK YOU to everyone visited our booth last week at the Glendale Chamber of Commerce Business Expo. Visual communication is key in our business — our professional creative services will put you in a class by yourself. 

Our Services
• Highest level of personal attention for each client.
• Expert creative direction & graphic design.
• Brilliant location & portrait photography. 
• Professional copywriting tailored to your audience.
• Local, highly-trained custom website programming by our coding genius, Tom Ferguson.

For more information on how we can help you, your business or organization, contact Emilie:

Phone: (818) 242-9055
Send us an e-mail here.

Emilie Pallos Graphic Design
We are a full-service, boutique creative firm in Glendale, California, within easy reach of downtown Los Angeles, the Valleys and West L.A.

More information & samples of work via our website.

Good design is good business.


Tuesday, July 31, 2018

Bullocks Wilshire: Los Angeles Art Deco

Bullocks Wilshire, Los Angeles
Art Deco masterpiece
a favorite local landmark

Completed in 1929, this stunning department store was designed by father and son architects John and Donald Parkinson. Southwestern Law School now owns the property which houses its law library, classrooms and offices. The school opens its doors each summer for Open House weekend, where the public can step inside the former luxury department store and bask in its exquisite design.

The famous Tea Room on the fifth floor has been restored to its original Southwest color palette.

July 29, 2018

Bullocks Wilshire
In pictures…

More photos coming soon!

Wednesday, June 27, 2018

Coming to America


As the immigration debate rages on, families from all corners of the world continue to seek a brighter future in the United States. Much like my own family.

Pallos and Spear families
My dad's grandparents arrived in New York City from Budapest, Hungary, in the early 1900s. They settled on the East Coast, later moving to California. Their only son (my grandfather Charles Pallos, Jr.), was a classical musician, conductor and arranger in New York and Hollywood and worked with Latin bandleader Xavier Cugat among other notables. Charles married Elizabeth Spear in the 1930s. My grandmother was a talented gardener, musician and writer.

The Spear family settled in Ohio via Germany in the mid-1860s. By the 1930s, Elizabeth's family was in the furniture business, with showrooms in New York and Pennsylvania. Dad Vic was born in Long Island in the 1945, and the family of four (plus assorted family pets), moved to Los Angeles in 1947. California brochures promised year-round sunshine and clean air (!).

Pallos family (1950s): Aunt Elza, Aunt Rose and my great-grandparents Rose and Charles.

Spear & Co., New York City (1930s), located near the Empire State Building.

Grandmother Elizabeth, in her Los Angeles garden (1950s).

Dad Vic with dog Penny the airedale terrier (1950s Los Angeles). Redheads!


Church and Martin families
My mom's family surname was Church. The Church family settled in Norfolk, Virginia, after arriving from England in the 1700s. Fast-forward many years to my great-grandfather, U.S. Army Captain Walter Hanbury Church, a Virginia Volunteer who served in the 71st regiment during the Spanish-American War. He married Nellie Sharpley of Stockton, Maryland in 1903, and had four children. Their only son, my grandfather Marshall T. Church, was the first Virginian to earn the rank of Eagle Scout.

Esther Chaney Martin, of Columbus, Ohio, my maternal grandmother, had Irish and English ancestry, red hair and a very droll wit. Esther was adopted by the Martin family in an era of "closed adoptions," so we are unsure about her birth family. In the 1920s, Esther attended the Ohio State University and met Marshall. Smitten with his good looks, lively intelligence and Southern charm, she ditched her Navy officer fiancé and married Marshall instead. Scandalous!

Their first child, Carolyn, was born in 1929. My mom, Barbara, was born in 1940 when Esther and Marshall were living in Panama City, Panama. My Great Aunt Frances, who lived with the family for several years in Panama, remembers the couple dressing "to the twelves" for parties at the club, going sailing, playing golf, and enjoying the "high life" as expatriate Americans.

Marshall, a ceramics engineer and businessman, operated Panama Clay Products during the early 1930s through mid-1940s. The company produced red clay roofing tiles for industry. When he discovered his business partner was a Nazi sympathizer, he and Esther moved the family to Texas in 1944. Marshall co-founded Alamo Pottery Co. in San Antonio, which produced sanitaryware and a well-designed, durable line of art pottery with rich, beautiful glazes. A terrific art book about Alamo Pottery was published by N. Perryman Collins and is an excellent reference and overview of the company: Read a book excerpt here.

A few Church family photos and announcements are below:

Great-grandfather, Captain Walter Hanbury Church (circa 1898).

Grandfather Marshall Church with daughter Carolyn (circa 1930).

Grandmother Esther Martin Church with Carolyn (early 1930s).

A few of my Alamo Pottery pieces with beautiful glazes (1940s).

Thank you to my cousin Teri Racette Hall for providing Church and Sharpley family photos, clippings and background information. Thanks also to my aunt Bette Rowe Pallos and great aunt Elza Pallos Gehring for providing photos of the Pallos and Spear families. Finally, thank you to my cousin Jon Spear for information on Spear & Co.


Time magazine: Welcome to America
Time (7/2/18) is unsettling and bold. Cover features compelling design and the "rule of thirds." Look at all that negative space... The near absence of words adds to the drama. Yes, the cover is manipulative. But it certainly jumps off the shelf (or screen!). 

View an interview with Getty Images photographer John Moore HERE.

Time magazine, photo of Honduran girl by John Moore (2018).

About us:
Emilie Pallos Graphic Design is a Los Angeles-based boutique design studio serving clients across all industries, from the arts to businesses of all sizes and specialties.

Contact Emilie about creative projects for business: print and website design, publication design, stationery and announcements, corporate identity, signage, and marketing communications. Office (818) 242-9055. E-mail us here.

Good design is good business.

Friday, May 18, 2018

Tom Wolfe

Author Tom Wolfe passed away this week. “The Bonfire of the Vanities” and “The Right Stuff” get all the press, but “The Painted Word” is a classic. 

Published in 1975, Wolfe’s alarmingly honest work about the contemporary Art world (capital A) is just as relevant in 2018. My well-worn paperback copy from college (1992!) still commands prime space in my design studio. This is the kind of book you can pick up anywhere and read a single chapter.

Thank you, Mr. Wolfe.

Emilie Pallos Graphic Design
website design / corporate identity / corporate communications

Studio: (818) 281-5820
E-mail Emilie Pallos, firm principal and creative director.

Please visit our website to view work for clients. 

Friday, February 23, 2018

A message of peace

Opening Ceremony
2018 Olympic Winter Games
PyeongChang, South Korea
Feb. 9, 2018

Visit the official website for the Games here
Soohorang is the white tiger stuffed toy given to medal winners. The cutest mascot in recent years!

About us…
Emilie Pallos Graphic Design creates and produces custom websites, corporate communications (print), publications, corporate identities and branding/signage, among other creative projects. Our work is classic, yet modern, and is designed to be effective across various media. Our philosophy is to create elegant designs, with substance, quality and impact. Our clients represent healthcare, business, the arts and non-profit sectors.

Initial design and project consultations are free.

Contact us…
Phone: (818) 281-5820
E-mail Emilie Pallos, firm principal and creative director.
Visit our website here

Good design is good business.

Saturday, February 10, 2018


LAST WEEK'S SPECTACULAR LUNAR ECLIPSE was a kick-in-the-pants reminder about our wondrous universe. Officially known as a "Super Blue Blood Moon Lunar Eclipse," this rare phenomenon was stunning seen through binoculars or even the naked eye.

Above is an unretouched photo taken by my associate, frequent collaborator (and dad!), Vic Pallos. 

Canon EOS 6D camera, Tamron 70-200mm zoom lens, 6400 ISO, 1/30th sec. 

Photo credit: Vic Pallos
Date: Jan. 31, 2018
5:32 a.m. PST
Taken in Glendale, California

View time-lapse video of the lunar eclipse on NASA’s website HERE.

The Salk Institute in La Jolla published a stunning shot of the moon which anyone can download as wallpaper for desktop computer or phone. We love the Salk — a gorgeous setting, stunning and iconic architecture by Louis Kahn, and groundbreaking research facility. If you haven't visited the Salk in person, it's definitely worth the drive to northern San Diego county. Architectural tours are given weekly.

A cropped version of Vic's photo shown above:

About us…
Emilie Pallos Graphic Design creates and produces custom websites, corporate communications (print), publications, corporate identities and branding/signage, among other creative projects. Our work is classic, yet modern, and is designed to be effective across various media. Our philosophy is to create beautiful and impactful designs, with substance and quality. Our clients represent healthcare, business, the arts and non-profit sectors.

Initial design and project consultations are free.

Contact us…
Phone: (818) 281-5820
E-mail Emilie Pallos, firm principal and creative director.
Visit our website here

Good design is good business.

Tuesday, January 16, 2018

Dynamic, modern websites for top classical musicians


We are currently designing new websites for Los Angeles-area classical musicians Alex Iles and Jennifer Marotta. Home page designs are shown above.

Alex Iles is principal trombonist in the Long Beach Symphony. He is also member of the Hollywood Bowl Orchestra and has performed on more than 1,000 film soundtracks, including one of our favorites, "La La Land." Alex teaches and gives masterclasses worldwide and asked us to create a site to showcase his work as a performer, clinician and teacher. The site features many audio and video clips, news, and information on seminars.

Jennifer Marotta is a freelance trumpet player based in Southern California. She plays with the Los Angeles Philharmonic, San Francisco Symphony and the Music of the Baroque in Chicago, among others. She also teaches at USC's Thornton School of Music and runs a thriving private studio. Jennifer's website is designed to communicate her talent for both playing and teaching.


Please visit Jen's new site here:
Alex's site launched March 31, 2018:

Alex and Jennifer have both been super collaborators. Thank you to musician Marissa Benedict for referrals to her talented colleagues. We enjoy working with artists and helping them shine.


Emilie Pallos Graphic Design is an Los Angeles-area creative studio. We design and develop dynamic, effective, custom websites for artists, businesses and organizations. We also design high-quality printed marketing communications, publications and corporate identities. Contact Emilie at (818) 242-9055 or send a note to us about your project. Initial consultations are free.

• View more of our work for clients here.

Good design is good business 

A thousand words

Above: Apple's home page   Jan. 15, 2018

"We will not allow the politics of division to get in the way of the vision of a shared humanity, the vision of what Dr. King called the beloved community, the vision of one nation under God.” 

The Rev. Raphael G. Warnock 
Ebenezer Baptist Church
Atlanta, Georgia
Jan. 14, 2018

The Golden Age of Design


From my collection of vintage department store printed materials

Screen-printed postcard from the early 1960s.


Neiman Marcus
Dallas, Texas

Ladies in hats! Tres chic.


Monday, January 15, 2018

January Design Inspiration: Bullock’s Pasadena

Bullock's Pasadena (now Macy's) exterior (2018).

By Emilie Pallos

As a creative professional who loves architecture, I am particularly drawn to vintage department stores, especially those built in the 1920s through 1960s. Technology rules our lives, so it's nice to put away the computer screens once in awhile and step inside elegant, classic spaces for design inspiration.

Bullock’s Pasadena (1947) is a longtime favorite. From a young age, I remember many shopping visits to the store to purchase back-to-school clothes. Mom would not allow me to wear anything new until September, which seemed like an eternity! Fast-forward a few decades, and the same store is now Macy’s. And I still shop here.

Thankfully, the building retains its original architecture, and was placed on the National Register of Historic Places in 1996. L.A. architects Walter Wurdeman and Welton Becket created the streamline moderne store which features inviting curves and breezeways (see photo above). Mr. Becket also designed gorgeous Bullock's stores for Palm Springs and Westwood, and other suburban branches.

Pasadena’s original open-air parking lot at the corner of Del Mar Blvd. and Lake Ave. has been replaced by Trader Joe's grocery and a multi-level garage, but some of landscape architect Ruth Shellhorn's planter boxes can be seen around the store's periphery. She was well-known for her tropical themes at Disneyland and her taste for exotic plants. Ruth was true maverick in her field. More info on Ruth here.

Current Macy's exterior windows display women's fashion. Bravo to Macy's for keeping these current! Inside, on the lower level, elegant curved cases display glassware and gift items (near the elevators). The Tea Room on the top floor is only a memory — the full-service restaurant closed when Bullock's was bought by Macy's. The Tea Room was the spot for people watching, fashion shows and lunch.

On the main floor, you can still admire the charming Pennsylvania Dutch mural in men’s furnishings, and gaze up at the nautical ceiling in the children's department (top floor). Asian art in the stairwell is a nice touch.

Three sales floors feature art, antiques and decorative touches, so walk through various departments and look around. The store has done an admirable job keeping the building both classic and up-to-date. Signage explains many of the decorative objects on view throughout the store.

Be sure to look for Hungarian designer Paul Laszlo’s elegant square display niches in the cosmetics department (behind the Clinique counter). These are gems!

Macy’s Pasadena
401 S. Lake Ave.
Pasadena, CA 91101


Emilie Pallos Graphic Design helps clients shine. High-quality, professional graphic design, photography and art direction for clients in a range of professions, from healthcare to the arts. 

We design and develop custom websites and create print design projects of all kinds — annual reports, brochures and publications, stationery and corporate identity, signage and more. Classic, yet modern.

Good design is good business.

Call Emilie 1 (818) 242-9055 or email us here.

View website with our newest work here.



Vintage linen postcard from my own collection. I have many Bullock's postcards!

Pennsylvania Dutch mural — men's furnishings

Designer glassware, lower level

Original architectural rendering by Wurdeman & Becket (artwork located on lower level).

Looking east toward Lake Avenue

Nighttime view — motor court entrance

Lake Avenue view

Thursday, October 19, 2017

Eltham Palace: Medieval Meets Art Deco

🇬🇧 Great British Design Inspiration 
London: A Visit to Eltham Palace and Gardens 

Entrance Hall (1936). Elegant glazed dome bathes room in light.

Medieval masterpiece 
Eltham Palace is located a few miles from the Royal Observatory, Greenwich. The land was first settled in 1086 and became a Royal residence in 1307. Jousting tournaments and lavish banquets were held here, and the property was occupied by the Crown into the 16th century. Edward IV, who frequented Eltham more than any other monarch, oversaw the construction of the Great Hall in the 1470s. But Henry VIII, who spent his childhood here, preferred Hampton Court and its proximity to the Thames. Charles I was the last king to visit Eltham in the mid-1600s. Then the property began a sad decline, eventually falling into ruin.

Fast-forward to the 20th century
In 1933, Virginia and Stephen Courtauld leased the former Royal estate from the Crown and built a fashionable Art Deco house adjacent to the medieval Great Hall, which they restored as a music room.

Eltham Palace and Gardens is now an English Heritage property open to the public. Our friend David Thomas suggested a visit and graciously served as guide. Thank you, David!

Once inside, we heard a docent-led talk in the Great Hall, then wandered through the two-story house on a self-guided tour. Stepping into the light-filled Entrance Hall (1936), with period furnishings and details, and the vast Great Hall, are worth a visit alone.

From the outside, you'd never guess the house features Scandinavian modern and Art Deco design throughout. Room after room of stylish, elegant fittings and artwork, much like an opulent ocean liner of the 1930s. Outside, acres of mature trees and plants surround the property, with various flowers in bloom on this warm, spring day (26 May 2017). Garden walls, moat and bridges from Eltham's royal past remain, with spectacular views at every turn.

English Heritage's website contains a detailed history of Eltham here.

We always seek out classic architecture, gardens and design when traveling — inspiration for our creative work. Take a look at a few of our photos of Eltham Palace and Gardens below.


Emilie Pallos Graphic Design

Print Design / Corporate Communications
Website Design & Development
Corporate Identity

Good design is good business.

Call Emilie at 1-818-242-9055, or send us a note.


Photos by Emilie Pallos and Vic Pallos

• Desktop / laptop view: Click any photo in this blog for a complete slide show •

E L T H A M   P A L A C E   A N D   G A R D E N S:

I N   P I C T U R E S

Great Hall (1470s), originally part of the Medieval palace.
Minstrels' Gallery overlooking the Great Hall. With David Thomas.
The Great Hall's hammerbeam oak ceiling was once partly gilded.
David has sung the role of Polifemo in Handel's "Acis and Galatea" here.
House: Sleek Art Deco fireplace in dining room.
House: Leather map features the Woolwich Coat of Arms.
A nod to a former Palace resident.
House: View of the motor court from the first floor.
"Jonggy," Virginia Courtauld's pet lemur, in his own climate-controlled suite in the house.
Stuffed toy for sale in Eltham gift shop!
Mrs. Courtauld's exquisite bath (1936). No expense spared for the lady of the house.
South Lawn. 15th century south moat wall still stands.
Black Tudor bricks in an "X" pattern indicate a Royal residence.
More Tudor bricks, smaller than modern bricks.
Edward IV's 15th century moat bridge.
Rock garden.
Lime tree planted by the Courtaulds. Great Hall on far right.
Left: 15th century Great Hall (constructed of Kentish ragstone) blends harmoniously with 1936 addition.
Vesta, Roman goddess of hearth, greets visitors to the house.