Thursday, May 5, 2016

Mother's Day

Landing page for Healthcare Foundation's new Linear Accelerator Campaign

Irene Bourdon, President of the Healthcare Foundation at Glendale Adventist Medical Center, asked our firm to create a marketing campaign for the Linnear Accelerator project. She values our "real world" knowledge of healthcare, track record of successful projects, and our classic, modern design aesthetic. Earlier this year, we created business cards for ER staff which generated a lot of "buzz":

The Hospital Foundation and the Board of Directors are raising $2 million toward the purchase of a new Linear Accelerator, medical equipment used at the Cancer Center for radiation therapy. This machine will enable patients to stay closer to home, convenient when someone is undergoing five-day-per-week treatments for six weeks. New machine will replace the 12-year-old "Linn Acc." 

Part Two of the new fundraising website will launch soon. A "forum" will allow Board members to engage with each other as they raise funds through personal and business connections. The Linear Accelerator website features great information, resource materials and videos. Most of the site is "password-protected" for secure access. Site is "responsive" (adjusts to all screen sizes). Typefaces are Gill Sans and Helvetica.

Print campaign
We're designing a print campaign to supplement the website. Many donors prefer a printed brochure to read and also give to friends and colleagues.

View the new site here:
Creative Direction: Emilie Pallos
Website Development: Tom Ferguson

Mother's Day
On a personal note, my mom Barbara passed away from glioblastoma multiforme, the most serious form of brain cancer, in 2010. Barbara was treated at Glendale Adventist Medical Center and USC Norris Comprehensive Cancer Center in Los Angeles. The staff at both hospitals were so compassionate during her many treatments, and our family is forever grateful. 


Good design is good business.

For thought-provoking advertising campaigns, corporate identity, websites and other creative projects, contact Emilie at (818) 242-9055 or send a note to High-quality, custom design work for clients in a range of professions, since 1996.

Please visit our website:

Emilie and Mom Barbara
Easter Sunday, 2009