Friday, March 22, 2013

A suburban L.A. policy blog makeover

"Timeless" new identity

Client Elise Kalfayan hired us to design a new logo for her Glendale, California-based policy blog "Sunroom Desk" which originally launched several years ago. She wanted the 2013 identity to "be appropriate for a publishing company." Elise and I met at one of the Glendale Chamber of Commerce's Business Expos. (This fall event is always a nice opportunity to exhibit my work personally and talk with clients.)

The logo (above) is featured on the newly-redesigned blog We also assisted client on creative direction for site, with updated layout, colors and customized WordPress theme. Our firm oversaw professional local programming and launch.

Client is now able to write and post new content as needed, quickly and efficiently. And the blog is easily read on all modern devices, both desktop and mobile.

Classic Roman type (Baskerville Small Caps) works seamlessly with clean, bright colors (blue and yellow). We also added a stripe of reddish brown color underneath the letters to signify client's "Sunroom Desk." Color fields add dimension and interest to the typography.

We always start by considering how best to communicate a client's service or business in a "visual" manner.

We'll ask the following questions for every project:
What is the marketing strategy? Core audience?
How will final art be used: Online, print, signage?
Do we need original illustration? Photography?
How about a specific color scheme?

Addressing these details prior to Phase One is important for a successful project. Collaboration between designer and client is key. Many of our clients still use identities we designed more than 10 years ago because our work is "timeless" (to quote a client) and effective.

. . . . . . . . . . . . . . . . . . . . .

At Emilie Pallos Graphic Design, we help businesses in all industries reach diverse markets — online and in print. Creative, custom websites, printed marketing materials, signage, corporate identities, and more… Since 1996.

Call Emilie today to discuss your project: 818 242-9055 or send a message to

Good design is good business.

Two-sided business card